Tracy Turco Archives | Palm Springs Preferred Small Hotels

From the boldly chic Cheetah Hotel to the artsy Fleur Noire, visitors to Palm Springs now have even more options for boutique hotels.

“We are delighted to welcome these new hotels and their owners to Palm Springs,” Michael Green, owner of the Triangle Inn and chair of Palm Springs Preferred Small Hotels, said. “They bring such creative vision and energy. And now visitors will have even more fabulous places to stay.”

A room at the Tiki Hotel. Photo courtesy of Tiki Hotel

Husband and wife team Tracy Turco and Jerry Turco have revamped and renewed three mid-century modern Palm Springs properties, all within a few blocks of each other. Their first project, the 8-room Art Hotel at 1339 N. Indian Canyon Dr., is vibrant and colorful, with the works of local artists on display across the grounds and a large outdoor mural by Damon Johnson greeting guests. Next, they transformed the former Carlton Hotel at 1333 N. Indian Canyon Dr. into the 11-room Tiki Hotel, a Polynesian paradise with ukuleles in every suite and a gift shop with necessities for every Palm Springs vacation.

A Cheetah Hotel bedroom. Photo courtesy of The Cheetah Hotel.

Their latest property is the 12-room Cheetah Hotel at 354 E. Stevens Rd., featuring a black and yellow color scheme and cheetah icons designed by Tracy (she picks out or creates all of the wallpaper, linens, and furniture for the Turco hotels). All of the rooms are just steps away from the courtyard pool and separate spa, and $10 from each booking goes to the Cheetah Conservation Fund.

“What I love most about Palm Springs is nature’s beauty,” Tracy said. “I love the sunsets, love the mountains with the palm trees, and all of the fruited trees.” While walking around town, Tracy loves to stop and take in the “gorgeous flowers in full bloom all year round,” she added. “The beautiful bougainvillea makes it like you’re living in technicolor. It’s just magical.”

A room at the Descanso Resort. Photo courtesy of Descanso Resort.

At the new Descanso Resort, it’s all about that indoor/outdoor living. This men’s resort, formerly the East Canyon Resort & Spa, is the brother property to the Santiago, and provides the same luxe accommodations. Located at 288 E. Camino Monte Vista, the hotel underwent a total transformation, with all guest rooms and areas undergoing renovations. The rooms are equipped with new furniture, high-end linens and bedding, and Gilchrest & Soames luxury bath products. The pampering starts as soon as guests arrive — at check in, a snack bag is provided, and complimentary food and beverages are available in the cantina; a continental breakfast and poolside lunch is also offered. The private grounds feature native plants, a heated pool and spa, day beds, and a garden shower.

A beautiful mural at Fleure Noire. Photo courtesy of Fleur Noire

The Fleur Noire at 1555 N. Indian Canyon Dr. offers an eclectic mix of 21 casitas, bungalows, and suites, each one with its own distinct design — and a refrigerator that is stocked daily with complimentary water. There are stunning floral wall murals by artist Louise Jones (a.k.a. Ouize) on display across the property, and guests can lounge by the heated pool and multiple fire pits or in the club house, which has a communal pantry and working and dining areas. La Boisson, a speakeasy champagne and rosé bar, is opening later this spring.

An Azure Sky bedroom. Photo courtesy of Azure Sky

Azure Sky, a 14-room luxury hotel at 1661 S. Calle Palo Fierro, is set to open in the early spring, and is already causing a stir. Originally built in 1959, new owners Acme Hospitality and Eastern Real Estate have lovingly restored the property, bringing in vintage lighting and custom woodwork to dazzle guests. Most of the rooms have private patios with hammocks and kitchenettes, with built-in beds, stone tile flooring, and mid-century modern inspired design accents. The lounge boasts a premium cocktail bar, and outside, there’s a sparkling pool, fire pits, two courtyards, and a large hot tub that can hold up to 25 people.

Whether it’s for a weekend getaway, a romantic retreat, or a long much-needed workcation that’s not too far from home, there’s a small boutique hotel waiting for you in Palm Springs with just the vibe you crave.

About Palm Springs Preferred Small Hotels

Palm Springs Preferred Small Hotels is an association of independently owned boutique hotels, which are an essential part of this desert resort town’s uncommon culture and economy. From quirky to charming, mid-century modern to clothing-optional, Palm Springs Preferred Small Hotels has got your stay. Subscribe to our Monthly e-Newsletter, Boutiquely Palm Springs. From tips on what to do, see and eat in Palm Springs, to interviews with hoteliers, it’s the insider’s guide to everything great about Palm Springs and its iconic boutique hotels. Follow the fun on Facebook, Instagram, YouTube, and Pinterest.

Tracy Turco is painting the town red … and orange, yellow, blue, green, and purple.

The colorful owner of The Art Hotel, The Tiki Hotel, and The Cheetah Hotel, Tracy is also a designer, artist, and entrepreneur. Along with her husband, real estate developer Jerry Turco, Tracy has spent the last few years leaving her mark on Palm Springs’ hotel scene, transforming old properties and bringing them back to life.

“I do the soup to nuts,” Tracy says, and it’s true — she selects all of the decor, furnishings, flooring, and paint at their hotels, and has created designs for wallpaper, bedding, clocks, and stools. Tracy is known for embracing bright colors and pattern play, and takes inspiration from all things Palm Springs.

The Tiki Hotel at twilight. Photo courtesy of Tracy Turco

“What I love most about Palm Springs is nature’s beauty,” Tracy says. “I love the sunsets, love the mountains with the palm trees, and all of the fruited trees. You can pick grapefruit and figs from your backyard, and while walking and taking hikes, you see all of these gorgeous flowers in full bloom all year round. The beautiful bougainvillea makes it like you’re living in technicolor. It’s just magical.”

Before heading out west, Tracy lived in New York, where she studied at the New York School of Interior Design; launched the brands SalonTea, Tea&Co., and Tracy Stern Shoes; and wrote two books, Tea For You and Tea Party. Tracy has always been a tea connoisseur, and enjoyed creating tea blends and opening tea rooms in Manhattan, Paris, and Dubai. Her SalonTea outlet in New York was at the City Club Hotel, and this gave Tracy a behind-the-scenes look at what it’s like to operate a boutique hotel.

“I always wanted to run a bed and breakfast as a little girl,” she says. “That’s why I started my tea parties — to give someone a beautiful experience.”

A peek inside The Cheetah Hotel. Photo courtesy of Tracy Turco

Tracy first fell in love with Palm Springs during visits from New York, when she would fly in and spend the night at a hotel before driving to her geodesic dome in Joshua Tree. Tracy and Jerry spent more time here together on their honeymoon, and he liked it so much that they decided to start a business in the city.

“Everyone here is so inviting and friendly, and I love the support of our community,” Tracy says. “The community has been nothing but gracious to all of our ventures and endeavors.”

When Tracy isn’t busy at one of their properties, she’s at home conducting research, trademarking her logos and designs, and selling her designs on Society6. The Turcos have purchased an old apartment complex that they are turning into an Art Deco-themed hotel, and they are hard at work developing their passion project: the Modernism Museum. The museum will offer guests an interactive and immersive experience, showcasing collections of mid-century modern kitsch, art, and memorabilia, along with a bowling alley, roller rink, and pizza place.

The Art Hotel’s pool. Photo courtesy of Tracy Turco

Tracy has also started an entrepreneurial group for women, where members can share tips and tricks and offer support for one another as they start or grow their businesses.

“It’s important to share and give back,” Tracy says. “There’s a lot of fear, and people don’t know how to get from the concept to fruition.”

Every day at work is different for Tracy, but one thing is constant: she brings her 8-month-old daughter with her to their hotels, where she watches as her mom hangs drapes and picks out paint colors.

“I hope she sees what I do and grows up to be creative and an entrepreneur,” Tracy says.