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The Cole Palm Springs Is Leading The Way In Tech-Forward Hospitality

Modernism and technology have come together to offer a unique experience at The Cole Palm Springs. The hotel is operated by Sonder, a hospitality management company that utilizes an innovative approach here and in more than 40 cities worldwide.

Sonder was founded on the principle that you can get anything from your mobile phone. You can find rooms and even loft apartments for short-term rentals and make reservations, and are sent an access code on the day of arrival.

At The Cole Palm Springs, check-in time is 4 p.m., and you can come in and swim or find a quiet corner to read in the courtyard until your room is prepared. Once it’s ready, you will receive a text with a code that opens your room’s door. At The Cole, you are instantly transported back to the ’60s, with the rooms artfully decorated by design experts who have incorporated replicas of items that would have been used during the Modernism period.

As you look around the space, you will see a retro mini-bar refrigerator and Victrola Bluetooth stereo. Be sure to look out the window — you’ll likely have a magnificent view of our mountains, which proudly surround our beautiful valley.

The view of the pool from a room at The Cole Hotel in Palm Springs

A typical view from one of the spacious rooms at The Cole Palm Springs. Photo by Kathy Condon

What does a hotel managed by Sonder look like?

On the table on the far wall is a card with a QR code, which, when opened, provides you with several pieces of information, including the number to reach someone on the grounds (they are on call 24 hours) and a code for more towels. There’s also instructions for the television and coffee pot, a list of attractions you might want to check out during your stay in Palm Springs (we have much more happening than just playing golf and sitting around a swimming pool), and the menu and hours of operation for Freddie’s Kitchen at The Cole. By the way, locals are giving this on-site restaurant rave reviews for its excellent food.

There are a couple of things you also should be aware of when staying at The Cole: this is an adults-only hotel, dogs are not allowed, and there is a charge of $15 per day for parking.

A blue door

The Cole has several one-of-a-kind doors. Photo by Nadine Conger

Who developed Sonder?

Co-founder and CEO Francis Davidson’s vision was created over time. It began when he started managing apartments, and kept seeing the same patterns and issues repeating. By recording those issues and matching travelers’ needs, he was able to create a new plan for managing short-term rentals. Sonder was officially formed in Montreal in 2014, with the help of Martin Picard, now the company’s chief real estate officer.

Sonder’s mission is to “redefine hospitality by bringing exceptional stays everywhere,” and they are doing this by utilizing the technology of a mobile phone;  developing relationships with world-class architects and designers to ensure each space meets the established high standards; minimizing the company’s environmental footprint (for example, single-use plastic has been eliminated from all properties); and offering 24/7 support and easy check-in and check-out.

Palm Springs looks back at its history through Modernism Week each year. The Cole represents that period, with its décor that harkens back to the era. However, with the help of Sonder, it is among the most forward-thinking, technology-run hotels in the Coachella Valley.

The sign in front of The Cole Hotel in Palm Springs

Your sign that you’ve arrived at The Cole Hotel in Palm Springs. Photo by Nadine Conger

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What’s Your Vibe? Stay In A Place That’s Totally You

Looking for a serene resort in which to relax? A romantic getaway? A fun and fabulous hotel with high energy? Or a place to catch some sun on your buns?

Here’s the thing about boutique hotels in Palm Springs: they’re each so very different. 

So, how do you choose the one that best suits you? Here’s a tip:

Use PSPSH’s vibe sorter to increase your odds of landing in the perfect boutique hotel or resort. There are six vibes to choose from:

Stay in Style: Perfectly Designed Palm Springs Hotels: Palm Springs boutique hotels are known worldwide for their attention to style and design. So, if you’re intrigued by staying in a well-appointed hotel that places an emphasis on architectural flair, there’s a hotel for you. Palm Springs is a design hot spot, and modernism aficionados flock here year-round to stay in some of the finest and most authentic examples of desert-modern and mid-century design. But there are also prime examples of historical Art Deco, Mediterranean, and contemporary design. 

Les Cactus, a laid-back escape

Utterly Tranquil:  Forget the party scene — these hotels cultivate serene quiet environments where social interaction is minimal and staff can usually help you book an on-site massage or a delivered dinner from one of Palm Springs’ many amazing restaurants (some even have restaurants on site!). These hotels are small and intimate…just perfect for that writing, meditation, or personal rejuvenation retreat you long for. 

Do Not Disturb: These romantic Palm Springs hotels offer the ideal destinations for that anniversary celebration, honeymoon, or first — or 100th — getaway. These dreamy properties offer exquisite gardens and intimate spaces with plenty of comfort and indulgence for every beautifully love-filled vacation.

Korakia, one of the most romantic hotels in Palm Springs

Fabulous & Fun Palm Springs Hotels: Sometimes you just have to cut loose! These hotels are known for supporting their guests’ desire for a playful, unforgettable Palm Springs experience. They’re ideal for a bachelor party, a girl’s weekend away, or a reunion with college friends or family. Most of these hotels have less than a dozen rooms — perfect for property buy outs — so you and your party can have the whole place to your party-happy selves. 

Nakedly Confident: Clothing-Optional Desert Resorts: If you love a safe, body-positive environment that welcomes the sun on your skin, you’ll be in your element at these clothing-optional Palm Springs small hotels. Many of these clothing-optional resorts cater to gay men, but a few welcome the ladies and couples, too. 

The Santiago, a men’s clothing-optional hotel.

Culturally Queer: LGBTQ Palm Springs Hotels are Here:   The gay community put Palm Springs back on the map. From the bearlicious to the salacious, fit for a queen or perfectly serene, you’ll find an extraordinary concentration of jaw-dropping resorts in Palm Springs that cater to gay men (but also welcome their sisters and allies). Find out why Palm Springs has been a desirable destination for the LGTBQ community for more than five decades.

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Desert X Brings Thought-Provoking Art Installations To The Coachella Valley

You know your idea is successful when locals and visitors alike ask if Desert X is happening in the Coachella Valley again this year. With fanfare, we can proudly say the fourth Desert X is not only alive and well, it once again has produced some outstanding art installations definitely worth planning a weekend trip to check them out.

Many of our terrific Palm Springs Preferred Small Hotels said their occupancy rate increased immediately after Desert X announced it was taking place March 4 through May 7, 2023. Our boutique hotels, with all their different vibes, are helping people find the perfect atmosphere to launch their journeys to discover the art installations.

What is Desert X? 

This biennial event is an exhibition of 10 art installations throughout our desert landscape. Through a juried process, international and local artists were selected from their portfolios and invited to participate. Desert X identified a theme for 2023 that focuses on how we design our environments and live, which may or may not serve our world well. With the theme in mind, the selection committee hosts the artists and takes them to locations across the Coachella Valley that are accessible to the public and suitable for art to be installed.

How do you find the art installations?  

Physical maps are available at the Ace Hotel. You can also download a map from the Desert X website. If you want to rely on your phones, here are the apps for Desert X for both iOS and Android.

Pro tip: From experience, I can tell you the GPS to these installations may not be totally accurate. Just keep an eye open; sometimes, the art is just on the opposite side of the road that GPS tells you.

Photo by Kathy Condon

What do I need to explore the area? 

Now that you have the map or app, you should know a couple more things. First, you will need a car to explore Desert X — the installations are too spread out for walking.

Even though it feels like 70 degrees is perfect for exploring, our desert sun can be deceiving.  Make sure you apply suntan lotion, take your sunglasses, wear a hat, and have plenty of water. Some of the artworks are located out in the open desert with nary a bit of shade to be found.

In fact, the best way to look at it is to prepare like you are going on a hike in the desert, and you will have all that you need. Oh, and wear closed-toe shoes. Trust me, you will be glad you did, for some paths are loose sand, filled with little spurs that find their way between your toes.

Pro tips: Desert X, upon request, will make reasonable accommodations to ensure people with disabilities have access to the art — email info@desertX.org with inquiries.

Also, take note: there are no restrooms available at the sites.

Desert X is a family event 

Each time Desert X is held, I marvel at the laughter of families who have chosen to explore this free event together. Teenagers seem to relish being the directors to the various locations, while the younger ones frolic on the grounds surrounding each piece of art.

If you have been meaning to come to Palm Springs with a group of friends, Desert X provides the perfect daytime activity. Then, you have the whole evening to enjoy some of our patio restaurants, which offer a variety of cuisines.

What will I see? 

That is the great thing about this exhibition. Every stop is different and is open to interpretation by the person viewing it. I was at the event’s opening and met some artists. Interestingly, most of them were reluctant to explain their art. They want you to experience and come up with your own interpretation.

My experience at an installation

With a friend and a map in hand, we decided to head out to see London artist Rana Begum’s “No. 1225 Chainlink” in Palm Desert. Once we found the site, we parked the car and headed down the pedestrian path to the enormous chainlink fence structure.

To our delight, Rana was onsite and being filmed, so we listened in on the interview. What struck me was that she said, “When you are walking through it, there is a sense of openness and then a sense of things closing in on you, and even a sense of panic for some.”

Rana Begum’s “No. 1225 Chainlink” art installation. Photo by Kathy Condon

I entered the maze, and as it narrowed, I ended up in the middle, where round metal poles allowed me to feel the openness of the space. Then the task of finding my way out was not that easy. Admittedly, I sense panic for a moment — just like the artist predicted. The panic was short-lived, and I was smiling as I walked out.

I stood back and marveled that while the structure was massive, the lemon-colored fencing was somehow at home in its spot. Since it is going to remain in place through May, I can see taking visitors to Palm Springs out to experience it.

Sunnylands hosts an installation  

Frankly, I never need an excuse to visit Sunnylands. Since one of the installations is there — “Amar A Dios En Tierra De Indios, Es Oficio Maternal,” by Mexican artist Paloma Contreras Lomas — we headed out to see it.

It was opening day, and I was once again blessed with the ability to meet the artist, perched on one of the many benches that grace the grounds of Sunnylands. The weather was beautiful, after a couple of rare rainy days in Palm Springs, and we discussed how her art contained several fragile touches and how they were created. 

Desert X certainly does not disappoint. With eight more installations to visit, I am fortunate to live in Palm Springs and able to take off whenever I want to see them. If you plan to visit, I suggest you head to the Palm Springs Preferred Small Hotels website to make reservations for your accommodations. Word is spreading about this quality and often provocative art scattered throughout Coachella Valley, which adds the adventure of a scavenger hunt. Join in the fun and experience our lovely spring weather while taking in the beauty of our valley, surrounded by our majestic mountains.

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It’s Always Sunny At Limón Palm Springs

Limón Palm Springs is as fresh and effervescent as its name suggests.

Built in 1956, this mid-century modern property makes a statement, with cheerful pops of yellow everywhere, from the doors to the kitchen backsplash. The colorful wallpaper, eclectic art, and patterned tile and rugs add to the vibrant feel. It’s very Palm Springs, but there’s also an international touch.

The front entrance to Limón Palm Springs

Courtesy of Limón Palm Springs

“Picture white Vespas in front, a little bit of Italian flair,” co-owner Amy Brinkman said. “That’s what we went for with this structure. It’s a little more elevated, more luxurious, and more private.”

When Amy and her husband, Tim Brinkman, first heard about the property, they weren’t in the market to buy anything — they own the LIT Property Group, and were working on other hospitality projects. That changed once they saw it in person. “We were blown away by the glass and steel architecture,” Tim said. “We saw the amazing bones and what we could do with it all. We were on the same page, right off the bat, and what actually transpired even exceeded our expectations.”

The kitchen at Limón Palm Springs

Courtesy of Limón Palm Springs

Limón has six large guest suites with private patios, the interior design by local firm H3K. There are two different ways to stay here: guests can reserve individual rooms, or the entire property can be rented out by one group, accommodating up to 14 people. Limón works well for bachelorette parties, family reunions, and retreats because there’s space for everyone to spread out, especially outside, where there’s a sparkling pool, spa, barbecue area, fire pits, a television, and outstanding mountain views.

A colorfull bedroom

Courtesy of Limón Palm Springs

With a buyout, guests are welcomed with champagne and charcuterie, and can arrange to have private chefs cook meals in the state-of-the-art gourmet kitchen and bartenders come over for a private happy hour. “If you want it, you ask us and we’ll do it,” Amy said.

Visitors to Limón not only appreciate the style and design, but also the care Amy and Tim put into ensuring that the amenities are top notch and guests have everything they need for a relaxing stay. 

“It feels like the coolest spot in Palm Springs,” Tim said.

The communal area at Limón Palm Springs

Courtesy of Limón Palm Springs

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Palm Springs Preferred Small Hotels, Big Blend Radio Launch Monthly Show

Travelers have a new way to learn more about what to do and where to stay in Palm Springs, thanks to a partnership between Palm Springs Preferred Small Hotels (PSPSH) and Big Blend.

PSPSH is a consortium of more than 70 independently-owned boutique hotels in Palm Springs, while Big Blend, owned and operated by mother-daughter duo Nancy J. Reid and Lisa D. Smith, produces, publishes, and distributes digital travel content. Beginning in January 2023, PSPSH and Big Blend Radio are teaming up for a show, “Palm Springs Sunshine Stays,” that will air the second Saturday of every month.

Each episode will have a different, Palm Springs-related theme, from the architecture of the city to romantic getaways to how Palm Springs is an LGBTQ+ friendly destination. Every show will feature interviews with Palm Springs hoteliers and insiders who can share their insights as innkeepers and tips on how to have the best Palm Springs vacation.

“We are thrilled about partnering with PSPSH to not only promote Palm Springs as a must-visit, year-round destination, but to continue our work in showcasing small and independent businesses — unique lodgings in this case — and put responsible tourism at the forefront,” Smith says.

Lisa D. Smith and Nancy J. Reid. Photo courtesy of Big Blend

“The team at Big Blend understands travelers’ desires to have uncommon experiences. And that’s what Palm Springs and its boutique hotel community is all about,” notes Michael C. Green, chair of Palm Springs Preferred Small Hotels. “We’ve done several successful shows with them in the past, so the partnerships makes sense.”

To listen to “Palm Springs Sunshine Stays,” visit Big Blend Radio’s website. Have an idea for a show or want to learn more about a specific topic? Get in touch with PSPSH at palmspringpreferredsmallhotels@gmail.com.

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Palm Springs Welcomes New Boutique Hotels In 2022

From the boldly chic Cheetah Hotel to the artsy Fleur Noire, visitors to Palm Springs now have even more options for boutique hotels.

“We are delighted to welcome these new hotels and their owners to Palm Springs,” Michael Green, owner of the Triangle Inn and chair of Palm Springs Preferred Small Hotels, said. “They bring such creative vision and energy. And now visitors will have even more fabulous places to stay.” 

A room at the Tiki Hotel. Photo courtesy of Tiki Hotel

Husband and wife team Tracy Turco and Jerry Turco have revamped and renewed three mid-century modern Palm Springs properties, all within a few blocks of each other. Their first project, the 8-room Art Hotel at 1339 N. Indian Canyon Dr., is vibrant and colorful, with the works of local artists on display across the grounds and a large outdoor mural by Damon Johnson greeting guests. Next, they transformed the former Carlton Hotel at 1333 N. Indian Canyon Dr. into the 11-room Tiki Hotel, a Polynesian paradise with ukuleles in every suite and a gift shop with necessities for every Palm Springs vacation. 

A Cheetah Hotel bedroom. Photo courtesy of The Cheetah Hotel.

Their latest property is the 12-room Cheetah Hotel at 354 E. Stevens Rd., featuring a black and yellow color scheme and cheetah icons designed by Tracy (she picks out or creates all of the wallpaper, linens, and furniture for the Turco hotels). All of the rooms are just steps away from the courtyard pool and separate spa, and $10 from each booking goes to the Cheetah Conservation Fund.

“What I love most about Palm Springs is nature’s beauty,” Tracy said. “I love the sunsets, love the mountains with the palm trees, and all of the fruited trees.” While walking around town, Tracy loves to stop and take in the “gorgeous flowers in full bloom all year round,” she added. “The beautiful bougainvillea makes it like you’re living in technicolor. It’s just magical.”

A room at the Descanso Resort. Photo courtesy of Descanso Resort.

At the new Descanso Resort, it’s all about that indoor/outdoor living. This men’s resort, formerly the East Canyon Resort & Spa, is the brother property to the Santiago, and provides the same luxe accommodations. Located at 288 E. Camino Monte Vista, the hotel underwent a total transformation, with all guest rooms and areas undergoing renovations. The rooms are equipped with new furniture, high-end linens and bedding, and Gilchrest & Soames luxury bath products. The pampering starts as soon as guests arrive — at check in, a snack bag is provided, and complimentary food and beverages are available in the cantina; a continental breakfast and poolside lunch is also offered. The private grounds feature native plants, a heated pool and spa, day beds, and a garden shower.

A beautiful mural at Fleure Noire. Photo courtesy of Fleur Noire

The Fleur Noire at 1555 N. Indian Canyon Dr. offers an eclectic mix of 21 casitas, bungalows, and suites, each one with its own distinct design — and a refrigerator that is stocked daily with complimentary water. There are stunning floral wall murals by artist Louise Jones (a.k.a. Ouize) on display across the property, and guests can lounge by the heated pool and multiple fire pits or in the club house, which has a communal pantry and working and dining areas. La Boisson, a speakeasy champagne and rosé bar, is opening later this spring.

An Azure Sky bedroom. Photo courtesy of Azure Sky

Azure Sky, a 14-room luxury hotel at 1661 S. Calle Palo Fierro, is set to open in the early spring, and is already causing a stir. Originally built in 1959, new owners Acme Hospitality and Eastern Real Estate have lovingly restored the property, bringing in vintage lighting and custom woodwork to dazzle guests. Most of the rooms have private patios with hammocks and kitchenettes, with built-in beds, stone tile flooring, and mid-century modern inspired design accents. The lounge boasts a premium cocktail bar, and outside, there’s a sparkling pool, fire pits, two courtyards, and a large hot tub that can hold up to 25 people. 

Whether it’s for a weekend getaway, a romantic retreat, or a long much-needed workcation that’s not too far from home, there’s a small boutique hotel waiting for you in Palm Springs with just the vibe you crave.

About Palm Springs Preferred Small Hotels

Palm Springs Preferred Small Hotels is an association of independently owned boutique hotels, which are an essential part of this desert resort town’s uncommon culture and economy. From quirky to charming, mid-century modern to clothing-optional, Palm Springs Preferred Small Hotels has got your stay. Subscribe to our Monthly e-Newsletter, Boutiquely Palm Springs. From tips on what to do, see and eat in Palm Springs, to interviews with hoteliers, it’s the insider’s guide to everything great about Palm Springs and its iconic boutique hotels. Follow the fun on Facebook, Instagram, YouTube, and Pinterest.

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Tracy Turco Is Taking Palm Springs By Storm

Tracy Turco is painting the town red … and orange, yellow, blue, green, and purple.

The colorful owner of The Art Hotel, The Tiki Hotel, and The Cheetah Hotel, Tracy is also a designer, artist, and entrepreneur. Along with her husband, real estate developer Jerry Turco, Tracy has spent the last few years leaving her mark on Palm Springs’ hotel scene, transforming old properties and bringing them back to life.

“I do the soup to nuts,” Tracy says, and it’s true — she selects all of the decor, furnishings, flooring, and paint at their hotels, and has created designs for wallpaper, bedding, clocks, and stools. Tracy is known for embracing bright colors and pattern play, and takes inspiration from all things Palm Springs.

The Tiki Hotel at twilight. Photo courtesy of Tracy Turco

“What I love most about Palm Springs is nature’s beauty,” Tracy says. “I love the sunsets, love the mountains with the palm trees, and all of the fruited trees. You can pick grapefruit and figs from your backyard, and while walking and taking hikes, you see all of these gorgeous flowers in full bloom all year round. The beautiful bougainvillea makes it like you’re living in technicolor. It’s just magical.”

Before heading out west, Tracy lived in New York, where she studied at the New York School of Interior Design; launched the brands SalonTea, Tea&Co., and Tracy Stern Shoes; and wrote two books, Tea For You and Tea Party. Tracy has always been a tea connoisseur, and enjoyed creating tea blends and opening tea rooms in Manhattan, Paris, and Dubai. Her SalonTea outlet in New York was at the City Club Hotel, and this gave Tracy a behind-the-scenes look at what it’s like to operate a boutique hotel. 

“I always wanted to run a bed and breakfast as a little girl,” she says. “That’s why I started my tea parties — to give someone a beautiful experience.”

A peek inside The Cheetah Hotel. Photo courtesy of Tracy Turco

Tracy first fell in love with Palm Springs during visits from New York, when she would fly in and spend the night at a hotel before driving to her geodesic dome in Joshua Tree. Tracy and Jerry spent more time here together on their honeymoon, and he liked it so much that they decided to start a business in the city. 

“Everyone here is so inviting and friendly, and I love the support of our community,” Tracy says. “The community has been nothing but gracious to all of our ventures and endeavors.”

When Tracy isn’t busy at one of their properties, she’s at home conducting research, trademarking her logos and designs, and selling her designs on Society6. The Turcos have purchased an old apartment complex that they are turning into an Art Deco-themed hotel, and they are hard at work developing their passion project: the Modernism Museum. The museum will offer guests an interactive and immersive experience, showcasing collections of mid-century modern kitsch, art, and memorabilia, along with a bowling alley, roller rink, and pizza place.

The Art Hotel’s pool. Photo courtesy of Tracy Turco

Tracy has also started an entrepreneurial group for women, where members can share tips and tricks and offer support for one another as they start or grow their businesses. 

“It’s important to share and give back,” Tracy says. “There’s a lot of fear, and people don’t know how to get from the concept to fruition.” 

Every day at work is different for Tracy, but one thing is constant: she brings her 8-month-old daughter with her to their hotels, where she watches as her mom hangs drapes and picks out paint colors. 

“I hope she sees what I do and grows up to be creative and an entrepreneur,” Tracy says.

Tracy Turco having fun at the Tiki Hotel. Photo credit: Catherine Garcia

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