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Known only as one of Lulu’s sisters, she is forever this close to diving into what one can assume is a refreshing blue pool. She’s the eye catcher on the outside of the white stucco wall that, once inside, keeps the noise from Indian Canyon at bay, and is the only indication that you have arrived at your destination: Dive.

Welcome to Dive. Photo courtesy of Dive Palm Springs

This 11-room boutique hotel “just has a cool, chill vibe to it,” says April Smith, vice president of Mariners Companies, the private equity investment firm that recently purchased Dive.

Smith is what you might call an accidental hotelier. In fact, just about everything about her career has been accidental. At 22, she had no idea what she wanted to do — she’s one of those people who live to learn, but learn best while living. Since you need a paycheck to live, Smith took a job as a receptionist at a mortgage loan company, and once she saw the bottom line, got interested.

Her dad’s advice always stuck with her: “You just need to know a little about a lot.” So, Smith set out to do just that.

“I asked a lot of questions, and I paid a lot of attention,” she says. “I wanted to be part of a lot of things to understand things.”

Upper management took notice, and Smith quickly climbed the ladder to become a top earner. There were twists and turns from there, always upward, and by the time she met Steve Olson, her current business partner, she had learned a little about a lot.

“We all have our own strengths,” Smith explains. “I’m operations, Ron [Millar, their CFO] is numbers, and Steve brings in the capital. All three of us together triangulate a perfect situation.”

Mariners is the parent fund of many smaller businesses under its umbrella. Operating out of Newport Beach, their office is next to a hotel broker who brought them a deal they just couldn’t refuse.

The Fountain Room at Talavera Palm Springs. Photo courtesy of Talavera Palm Springs

That was Talavera, a laidback resort on a quiet street situated between the Palm Springs Tennis Club (home to the upscale dining of Spencer’s) and the bustle of downtown Palm Springs. While Dive’s vibes are Saint Tropez fun in the sun, Talavera is about tranquility. 

An escape from the crowd offering your own secluded private residence, Talavera has an old world Moroccan charm, and feels more like an exotic VRBO than a hotel (although there is a fully-stocked, attended bar in the works just for guests). Many suites have a kitchen or kitchenette, as well as an outdoor spa, so your space is entirely contained. At night, the courtyard is lit by stars and basket lanterns hanging from sturdy tree branches, with just the whisper of rustling leaves and the crackle of the embers from the firepit.

One of Talavera’s pools. Photo courtesy of Talavera Palm Springs

While Talavera has two pools, Dive has only one, and it is magnificent. It’s a Libott pool, originally built in 1954. The property is très ooh la la, with muralist Gabriella Fash’s playful art adorning the walls of Dive’s entryway and fabulous neon divers outside. (Fun fact — in 2019, the original neon was found hidden on the roof. She was lovingly restored, and they named her Lulu. She lives out by that glorious pool, and so she wouldn’t be lonely, they gave her a few sisters, like the one on the exterior wall.)

The property is as intimate as a French kiss. It’s a large rectangle, with the courtyard artfully divided into small gathering spots — a bench wrapped around a large tree, a set piece with a koi pond. There is always space for quiet conversation away from the pool area.

Inside each of the rooms, designer Vanessa Schreiber has created a whimsical world of immersive art, where swirls and murals accent the Christian Lacroix wallpapers. Every item has been hand-picked to melt into its unique design, creating a fun and playful atmosphere that can only be described as joyful.

A colorful room at Dive Palm Springs. Photo courtesy of Dive Palm Springs

Breakfast and lunch are available onsite and can be delivered to you by the pool so you can enjoy the day without having to leave. Dive is located in the residential neighborhood known as Deepwell Estates, one of Palm Springs’ historic neighborhoods filled with $1 million homes. There is a noise ordinance after 10 p.m., however Dive solves that problem with a soundproof room where you and your friends can party until the wee hours and disturb nary a soul.

While both Dive and Talavera are 21+ with 11 suites, Smith says they are adding a third and much larger property to their portfolio that will be perfect for families — and will also be Smith’s first complete remodel. Because the deal hasn’t quite closed, I can only tell you that the hotel started out in 1958 as a weekend hangout for celebrities like Nancy Sinatra, Elvis, and the Rat Pack, and had a very iconic name. In later years, it was purchased and operated by a national brand, and while it’s a very nice hotel, it’s still a chain. Smith intends to inject personality back into the 130-room resort.

 Considering that she now knows a lot more than a little about the hotel industry, we’re giddy about the possibilities. 

Modernism and technology have come together to offer a unique experience at The Cole Palm Springs. The hotel is operated by Sonder, a hospitality management company that utilizes an innovative approach here and in more than 40 cities worldwide.

Sonder was founded on the principle that you can get anything from your mobile phone. You can find rooms and even loft apartments for short-term rentals and make reservations, and are sent an access code on the day of arrival.

At The Cole Palm Springs, check-in time is 4 p.m., and you can come in and swim or find a quiet corner to read in the courtyard until your room is prepared. Once it’s ready, you will receive a text with a code that opens your room’s door. At The Cole, you are instantly transported back to the ’60s, with the rooms artfully decorated by design experts who have incorporated replicas of items that would have been used during the Modernism period.

As you look around the space, you will see a retro mini-bar refrigerator and Victrola Bluetooth stereo. Be sure to look out the window — you’ll likely have a magnificent view of our mountains, which proudly surround our beautiful valley.

The view of the pool from a room at The Cole Hotel in Palm Springs

A typical view from one of the spacious rooms at The Cole Palm Springs. Photo by Kathy Condon

What does a hotel managed by Sonder look like?

On the table on the far wall is a card with a QR code, which, when opened, provides you with several pieces of information, including the number to reach someone on the grounds (they are on call 24 hours) and a code for more towels. There’s also instructions for the television and coffee pot, a list of attractions you might want to check out during your stay in Palm Springs (we have much more happening than just playing golf and sitting around a swimming pool), and the menu and hours of operation for Freddie’s Kitchen at The Cole. By the way, locals are giving this on-site restaurant rave reviews for its excellent food.

There are a couple of things you also should be aware of when staying at The Cole: this is an adults-only hotel, dogs are not allowed, and there is a charge of $15 per day for parking.

A blue door

The Cole has several one-of-a-kind doors. Photo by Nadine Conger

Who developed Sonder?

Co-founder and CEO Francis Davidson’s vision was created over time. It began when he started managing apartments, and kept seeing the same patterns and issues repeating. By recording those issues and matching travelers’ needs, he was able to create a new plan for managing short-term rentals. Sonder was officially formed in Montreal in 2014, with the help of Martin Picard, now the company’s chief real estate officer.

Sonder’s mission is to “redefine hospitality by bringing exceptional stays everywhere,” and they are doing this by utilizing the technology of a mobile phone;  developing relationships with world-class architects and designers to ensure each space meets the established high standards; minimizing the company’s environmental footprint (for example, single-use plastic has been eliminated from all properties); and offering 24/7 support and easy check-in and check-out.

Palm Springs looks back at its history through Modernism Week each year. The Cole represents that period, with its décor that harkens back to the era. However, with the help of Sonder, it is among the most forward-thinking, technology-run hotels in the Coachella Valley.

The sign in front of The Cole Hotel in Palm Springs

Your sign that you’ve arrived at The Cole Hotel in Palm Springs. Photo by Nadine Conger