Growing up in Los Angeles, Denise Adams grew up vacationing in Palm Springs. She loved those visits to the desert, and when she sold her greeting card business and the opportunity came up to purchase an older hotel for sale on North Palm Canyon Drive, she jumped on it.
The Palm Springs Hotel opened in November 2014, with Denise entering a partnership with friends and family to own and operate the hotel. She followed her instincts when it came to decorating and designing the property, adding a bit of an industrial slant to a hotel that is primarily mid-century.
“It’s clean and simple, but elegant,” she said.
The hotel’s 15 rooms are situated around the pool, have bold furnishings, and are named after some of Palm Springs’ most famous celebrity guests — Elvis, Frank Sinatra (“I like men in suits, with a tie or tux,” Denise said). Making guests happy is the top priority, and Denise said she is so excited when guests walk in and their expectations are exceeded.
“It’s a boutique experience,” Denise said. “To us, guests are royalty. We do whatever we can to make a guest happy, and they feel the love and give it back to us. Our guests mean everything to us.”
Kathy and Gary Friedle left the hustle and bustle of New York City for the laid-back ambiance of Palm Springs, and never looked back.
Kathy is an architect and worked as a studio director at Gensler, while Gary was the chief operating officer at a private wealth management firm on Wall Street, but when their older son announced he wanted to go to college on the west coast, it got them thinking about their family’s future and the possibility of a move and a dramatic change.
“We lived on the east coast our entire lives, but it was starting to wear us down,” Kathy said. “We could have kept chugging along, but we kept thinking, ‘Let’s try something different.’ We had always dreamed about owning a little B&B when we retired, but an opportunity came up earlier than we expected and once the seed was planted, we started to actively look for a hotel to buy on the west coast and decided to give new careers a try.”
They liked the idea of moving to Palm Springs, which is already a tourist destination, and were both fans of mid-century modern architecture. In 2015, the Monkey Tree Hotel property became available for purchase, and the Friedles jumped at the opportunity to reinvigorate the historic, 1960 Albert Frey-designed hotel.
They refreshed the 16 rooms and suites, purchased vintage decor from local Palm Springs sources, and installed the desert’s first Scandinavian spa with a sauna, hot tub, and cold plunge. Gary is also now in charge of the breakfast served every morning to guests, and he has come up with a delicious rotating menu that incorporates some suggestions from diners while also using the freshest local ingredients.
“It’s a true 1960s time capsule,” Kathy said. “We haven’t made a lot of changes to it, intentionally. We want it to remain true to that period.”
