Near downtown Palm Springs, California, the Korakia Pensione quietly reveals itself on South Patencio Road. 

As someone who lives in Palm Springs, even I was surprised this pensione — meaning a small hotel — was unknown to me until I discovered it through the Palm Springs Preferred Small Hotels website. 

Korakia is pronounced kor-a-kee-a. The name comes from the Greek word for “crow,” a bird abundant in the mountains of Greece. The hotel’s original name was Dar Marroc, but when Doug Smith, of Greek descent, became the owner in the late 1980s, he changed the name to Korakia Pensione. 

Once you enter the grounds, you will instantly see why Smith felt at home here. Olive trees surround the Moroccan-style architecture, and flowering bougainvillea winds its way up the beautiful arches. When painter Gordon Coutts built the property in 1924 as a hideaway, he brought with him décor reminiscent of his life in Tangier. 

The Marrakech Suite. Photo courtesy of Korakia Pensione

Three-tier fountains grace the courtyard, and a spacious pool is heated to 94 degrees. Yes, you read it right. One of the luxurious amenities is the ability to swim in the middle of the winter under our beautiful Palm Springs starlit sky. 

After a swim, wrap yourself in a robe then find your way to one of the property’s many fire pits. People come here from all over the world, and you’re bound to find yourself sharing stories with other guests.

An extension of the inn

The silent screen actress J. Carol Naish owned the villa across the street from Coutts’ property, and after it was purchased in 1933, it became part of the pensione. The Mediterranean-style buildings and grounds have seamlessly been combined, offering 28 rooms on more than two acres. 

The Naish House. Photo courtesy of Korakia Pensione

The courtyard serves many purposes

Surrounded by olive and fruit trees, the courtyard is the place to be for guests when it’s time to enjoy the breakfast provided by the pensione. Small tables allow you to have your coffee alone, or if you want to join others, moving tables is not a problem, so you can have robust conversations if you desire. 

Then in the afternoon, a lovely tea is served to guests, still providing another opportunity if you choose to engage in conversation with others. 

Tea is served. Photo courtesy of Korakia Pensione

A recent addition to the hotel’s offerings is a Moroccan dinner catered by Eight4Nine, a popular local restaurant. Its success has even caught the staff off guard, so you will want to check their schedule and make reservations if you are in the area when this special evening is offered (which, at the time of writing this article, is once a month). 

Rent the venue for…

A corporate retreat

Recently, the entire space was rented for a corporate retreat — those were some lucky employees, though it may have been a tad hard to concentrate knowing there is a heated pool steps away. There are plenty of spaces for people to scatter during breaks or even to play bocce ball. Later in the evening, join colleagues around the firepit to watch a classic or foreign film on the outdoor screen.

Outdoor movie screenings are a benefit of staying at Korakia. Photo courtesy of Korakia Pensione

To ensure you have the team’s full attention for the retreat, there is no WiFi, TV, or clocks to distract from the task at hand. This is a resort that believes if you want to refresh and renew, technology needs to be left behind.

Weddings

Are you planning a desert wedding? One spot that should be moved to the top of your list is the Korakia. The courtyard, already surrounded by olive trees and bougainvillea, is turned into a magical place, with more flowers added to the arched doors. You now have the perfect backdrop for your vows. 

Cocktail hour is by the fountain, which welcomes guests with rushing water. All around the pool, your friends and family can mingle and share stories about how your life touched theirs. 

The perfect wedding backdrop. Photo courtesy of Korakia Pensione

The celebration doesn’t stop there. A short walk across the quiet street to the other section of the pensione brings you down a path set aglow with lanterns and candles to still another courtyard for your reception. This flat space is perfect for your festive tables. 

I love the idea of your cake on a small table near the firepit. Imagine the effect created in your photos, so the glow reflects in the nighttime sky as you cut your cake together. 

Photo shoots

If you want to do a Mediterranean photo shoot without the expense of flying to Europe, Korakia Pensione can fill that need. Remember, we talked about the olive trees and fountains, and oh yes, they have a spa too, which lends itself to luxury photos. 

Family reunions

I can only imagine getting an announcement from a relative that it’s been decided our next get together will be at the Korakia. Some caveats: children under 13 are not allowed at the resort, and your beloved dog must find another place to vacation.

An authentic experience

I recently interviewed Korakia General Manager Paulette Monarrez, and as our conversation was coming to a close, I asked how long she had been involved with the hotel. Her smile broadened as she said, “15 years.” I then asked what she was most proud of in her work here, and without a beat, she responded, “We have an all-women staff. Also, I appreciate that so much care has been given to preserving the buildings. Plus, authentic Moroccan and Mediterranean artwork in the rooms and throughout the grounds adds a special touch to the Korakia.”

Walking away, I smiled to myself. Touring one of our Palm Springs boutique hotels is always rewarding because they are all so different. My suggestion: Use the Palm Springs Preferred Small Hotels website to pick out your winter destination and call the hotel directly — they can assist in making the perfect accommodations for your desert stay. 

One of the hotel’s many fire pits. Photo courtesy of Korakia Pensione

Kathy and Gary Friedle left the hustle and bustle of New York City for the laid-back ambiance of Palm Springs, and never looked back.

Kathy is an architect and worked as a studio director at Gensler, while Gary was the chief operating officer at a private wealth management firm on Wall Street, but when their older son announced he wanted to go to college on the west coast, it got them thinking about their family’s future and the possibility of a move and a dramatic change.

“We lived on the east coast our entire lives, but it was starting to wear us down,” Kathy said. “We could have kept chugging along, but we kept thinking, ‘Let’s try something different.’ We had always dreamed about owning a little B&B when we retired, but an opportunity came up earlier than we expected and once the seed was planted, we started to actively look for a hotel to buy on the west coast and decided to give new careers a try.”

They liked the idea of moving to Palm Springs, which is already a tourist destination, and were both fans of mid-century modern architecture. In 2015, the Monkey Tree Hotel property became available for purchase, and the Friedles jumped at the opportunity to reinvigorate the historic, 1960 Albert Frey-designed hotel.

They refreshed the 16 rooms and suites, purchased vintage decor from local Palm Springs sources, and installed the desert’s first Scandinavian spa with a sauna, hot tub, and cold plunge. Gary is also now in charge of the breakfast served every morning to guests, and he has come up with a delicious rotating menu that incorporates some suggestions from diners while also using the freshest local ingredients.

“It’s a true 1960s time capsule,” Kathy said. “We haven’t made a lot of changes to it, intentionally. We want it to remain true to that period.”

Are you looking for a place with a serene setting to relax and forget about your hectic schedule? Look no further than the Amin Casa boutique hotel, where you can spend hours sitting and listening to the sounds of a three-tiered water fountain and birds chirping. 

Located just steps away from bustling downtown Palm Springs in the Historic Tennis Club neighborhood, you can park your car at Amin Casa and take a rest from the congested roads that may be part of your daily life. If you fly in, no need to rent a vehicle — the airport is a quick 10-minute trip by taxi. 

Amin Casa owner and manager Nelson Cooley. Photo credit: Nadine Conger

Owner and manager Nelson Cooley is quick to bounce out of his office to greet you upon arrival. He has your keys in hand, and the online registration filled out ahead of time told him everything he needs to escort you to one of the property’s eight bungalows, your home for the next few days.

A historic place

This repurposed hotel was once the home of famed Hollywood actress Gloria Swanson, considered one of the most photographed women of her time. Indeed, there are numerous photos around the property of her walking the grounds with people from the entertainment world. It is rumored Joe Kennedy was a frequent visitor, so imagine the entourage he brought with him.

Another interesting factoid: During this period, Swanson was the highest-paid entertainer in the world. She starred as Norma Desmond in the 1950 classic Sunset Boulevard, one of the American Film Institute’s 100 Greatest American Movies of All Time.

The Amin Casa grounds. Photo credit: Nadine Conger

Gorgeous grounds

Swanson recognized quickly that the four-bedroom house needed a swimming pool and, of course, a guest house to help maintain her privacy. The pool and tennis court were added to entertain her guests, who were also summoned to participate in Swanson’s famous movie nights. Today, the tennis court has been replaced by a lawn, which is home to a 100-year-old cactus.

A new chapter 

As Swanson’s career skyrocketed, she decided to sell her home to a newspaper heiress from Rhode Island, and moved to a new place in the Movie Colony neighborhood. The Swanson property was transformed into a hotel, with a kitchen added to the guest house (those quarters still have the original all-oak paneling). The inn was called Arenas Garden Hotel, which gave homage to the road it is located on and the gardens that wind their way through the property. 

New owners bring life back to the property

In recent years, the property languished for lack of visitors and no caretaker to make sure repairs were done. It was becoming an eyesore, and fear was mounting that this beautiful place would come to face the fate of a wrecking ball.  

Cooley and partner Ramon Bautista were frequent visitors to Palm Springs, and when they saw the hotel, they appreciated the architecture of the building and understood its historical significance. By chance, Bautista went to a dinner party in Los Angeles and was seated next to a woman he knew well, who told him, “I need your help. I have a friend who owns a small boutique hotel in Palm Springs inherited from a childhood friend who had no heirs, so he left the place to my friend. She lives in Chicago and does not know what to do with it. Would you look at it?”

Yes, it was the hotel the two men had admired from afar. In March 2016, they bought the property and the work began. Cooley, a former high tech executive, took over the outside and interior structural aspects and day-to-day management of the hotel. Bautista is the mastermind behind interior design while continuing his medical practice in Pasadena, where he specializes in international travel medicine. Their goal was simple: to maintain the integrity of the architectural structure, interior, and grounds

Amin Casa’s bungalows are fully equipped for your stay. Photo credit: Nadine Conger

Staying at the Amin Casa

When getting ready to launch Amin Casa, the men wrote down everything they disliked about going to other hotels. The list included parking fees, resort fees to use the amenities, and extra charges for special cleaning, satellite television, and Wi-Fi. Today, when you go to check out at Amin Casa, you will find no surprises on your bill — everything is included in the cost of your room. 

This hotel heats its pool all year, giving guests the opportunity to swim or read a book and sip a cocktail poolside during winter, spring, summer, and fall. Since Palm Springs has 350 days of sunshine, you can work on your tan at the same time. 

Amin Casa’s sparkling swimming pool. Photo credit: Nadine Conger

Longterm guests are welcome, with many already booked for years to come. Amin Casa’s bungalows are well-appointed with everything one may need to live comfortably — in the deluxe bungalow, I was surprised to see fine china displayed in the glass-door cupboards. If you want to prepare a gourmet dinner for special friends, you have everything you need to impress even the most persnickety.

The bungalows have lovely living rooms, which could be used as part of a movie set. Attention to every detail has been magnificently executed throughout the entire property. 

Yes, there is a great deal of history in this 94-year-old structure. It is one of our premier Palm Springs Preferred Small Hotels standing open and ready to invite you to bring your family here for a reunion or a wedding. However, most of the year, it is a beautiful place to relax and meet fascinating people. If you want to escape the real world for a bit, this is the place to step back in time and be pampered. 

The huge sparkling pool in the back of Limón Palm Springs boutique hotel in Palm Springs, California

Limón Palm Springs is as fresh and effervescent as its name suggests.

Built in 1956, this mid-century modern property makes a statement, with cheerful pops of yellow everywhere, from the doors to the kitchen backsplash. The colorful wallpaper, eclectic art, and patterned tile and rugs add to the vibrant feel. It’s very Palm Springs, but there’s also an international touch.

The front entrance to Limón Palm Springs

Courtesy of Limón Palm Springs

“Picture white Vespas in front, a little bit of Italian flair,” co-owner Amy Brinkman said. “That’s what we went for with this structure. It’s a little more elevated, more luxurious, and more private.”

When Amy and her husband, Tim Brinkman, first heard about the property, they weren’t in the market to buy anything — they own the LIT Property Group, and were working on other hospitality projects. That changed once they saw it in person. “We were blown away by the glass and steel architecture,” Tim said. “We saw the amazing bones and what we could do with it all. We were on the same page, right off the bat, and what actually transpired even exceeded our expectations.”

The kitchen at Limón Palm Springs

Courtesy of Limón Palm Springs

Limón has six large guest suites with private patios, the interior design by local firm H3K. There are two different ways to stay here: guests can reserve individual rooms, or the entire property can be rented out by one group, accommodating up to 14 people. Limón works well for bachelorette parties, family reunions, and retreats because there’s space for everyone to spread out, especially outside, where there’s a sparkling pool, spa, barbecue area, fire pits, a television, and outstanding mountain views.

A colorfull bedroom

Courtesy of Limón Palm Springs

With a buyout, guests are welcomed with champagne and charcuterie, and can arrange to have private chefs cook meals in the state-of-the-art gourmet kitchen and bartenders come over for a private happy hour. “If you want it, you ask us and we’ll do it,” Amy said.

Visitors to Limón not only appreciate the style and design, but also the care Amy and Tim put into ensuring that the amenities are top notch and guests have everything they need for a relaxing stay. 

“It feels like the coolest spot in Palm Springs,” Tim said.

The communal area at Limón Palm Springs

Courtesy of Limón Palm Springs

Neil Mehta was impressed as soon as he walked onto the grounds of the Hotel California.

The Hotel California is consistently voted as one of the top hotels in not just Palm Springs, but the entire country. That’s just one of the reasons why Neil purchased the 14-room hotel in January 2019.

“It has a really nice intimacy to it,” Neil says. “There are a lot of different areas where you can get away and be by yourself. If you want to have a cup of coffee and stare at the mountains, you can do it in two or three different spots upstairs. But if you want to be surrounded by other guests, you can go to the pool.”

Originally built in 1942, the Hotel California is decorated with Spanish charm. It has a private courtyard, heated pool, spa, poolside cooling misters, fire pits, barbecue patio, and secluded outdoor cigar lounge.

At the same time Neil bought the Hotel California, he also purchased the Desert Riviera Hotel. As it turns out, both hotels once had the same owner.

“That great customer service culture was implemented at the Hotel California and Desert Riviera by the same owner long ago, and they’ve done a great job upholding that standard of service,” he says.

The Hotel California has a loyal following, with guests coming back year after year. Neil is looking forward to interacting with visitors, and is “extremely excited about the prospect of not only continuing the legacy of the prior owners, but also trying to find areas where we can improve and make guests feel even more like family,”

Neil has spent the last 10 years doing real estate development, and also owns a residential real estate company in Orange County. In 2014, he bought his first hotel in Newport Beach, and fell in love with the hospitality industry. Neil feels “lucky and blessed” to now own both the Hotel California and Desert Riviera, and is looking forward to getting settled in town.

“I am a big fan of the city of Palm Springs and of the culture that has always embraced diversity,” he says. “I’m excited to be part of it, to grow our business, and to provide positive experiences for guests.”

The white sign at the front of Alcazar Palm Springs with blue letters spelling out the hotel's name

As fall arrives and with winter approaching rapidly, one’s thoughts often turn to places in the sun. With an average of 269 days of sunlight every year, Palm Springs is a sound choice.

With a perfect combination of ambiance, amenities, and location, a wise choice to stay is Alcazar Palm Springs. This quiet, 34-room, secluded hotel is one block from the central artery into downtown Palm Springs. Yet, the beautiful grounds makes you feel as if you have arrived in Paradise.

Alcazar is part of local restaurateur and hotelier Tara Lazar’s F10 Creative, which focuses on developing and upholding sustainable methods of operation, maintaining genuinely happy and inspired team members, and creating unique and memorable moments for every guest.  The F in the corporate name stands for “fun, food, festivals, family, fashion and friends.” The 10 stands for 6+2+2 — their address 622 North Palm Canyon Drive.

Once you park in the spacious lot, you will see the impressive artistic gates, which give homage to the site, which was once known as the Pepper Tree Inn. These gates are large and display a local artist’s interpretation of the pepper trees once prevalent in the Palm Springs area.

When you walk through the archway to the registration desk, you immediately feel this is an extraordinary place. At the registration desk, you are graciously welcomed, offered drinks, and pastries as you take a breath and begin your time away from home.

Like a cathedral, the palo verde trees provide a canopy over this inviting space. The water screen helps provide the sense of serenity; and quickly calms any travel anxiety. At night, this area becomes a magical, communal space to enjoy the desert sky.

After you settle in, the saltwater pool beckons you to come for a swim. Lounge chairs and towels are readily available and provide the perfect accessories for you to relax after your drive or flight. As your drinks are served in the jacuzzi, you take a deep breath and realize you are now on vacation.

Hungry? No problem, you do not have to leave the premises nor take a shower and dress up. Just take the walkway to Cheeky’s. This restaurant is part of F10 with the same owners as the hotel. Farm-fresh ingredients are used to produce an ever-changing delectable breakfast and lunch menu. On weekends, you find locals waiting in line for late breakfast. Its bacon flight is a perennial favorite of tourists and locals alike.

With your car safely parked, you have access to free bicycles to start exploring Palm Springs. Each neighborhood has distinctive architectural and landscape, which makes any direction you take on our many clearly marked bike paths an exceptional experience. After each use, bicycles are thoroughly disinfected as part of Alcazar’s Covid-19 protocol.

After your bike ride, swim, and shower, it is time for dinner. Just a few steps from Cheeky’s is Birba, where the menu is seasonal and the ingredients perfectly fresh. This outdoor restaurant has a great story. The owner’s husband’s family is from Italy. When F10 decided to add another restaurant to its portfolio, he said, “I would like a restaurant where we could use my grandmother’s recipes.

The name, Birba, in Italian means “Little Rascal.” It was the name his grandmother called him when he grew up.  Reservations are recommended.

Robert Hunt has been the manager of this hotel since it became Alcazar in 2011. He has watched over every detail of its creation. When the cleanliness of even the courtyard chairs was mentioned, he replied, “I’m a little OCD about keeping this place immaculate, sometimes to the despair of my team.”

Eleven years is a long time for a hotel manager to be in one place; the obvious question was, “What has kept you here so long?” He said, with a broad smile, “We realize we have to change with time. I am a fortunate person to make creative suggestions, and once approved, I am the one to implement them. Besides, gesturing his hands to the beautifully serene courtyard, “Can you think of a better workplace than this?”

Dive Palm Springs, BelleVue Oasis join the Palm Springs Preferred Small Hotels family.

It was a summer of change in Palm Springs, and this fall, you’ll want to check out — and check into — the newest boutique hotels to open in the city.

LaReve room at Dive hotel

Dive Palm Springs is an 11-room paradise, inspired by the French Riviera. Formerly Colt’s Lodge, the property reopened in August, after a meticulous two-month renovation. Most of the rooms come with an outdoor patio, and the most magical one of all, La Reve, features a customer ceiling mural and wallpaper by Christian Lacroix and a gorgeous red-tiled bathroom with a rainfall shower and smoked glass two-way mirror.

“Dive is more than a hotel,” owner and general manager Abdi Manavi says. “It’s a private luxury time machine. Evoking the casual elegance of Saint Tropez in the 1960s, we created Dive to transport our guests to a romantic forgotten world where it’s still safe to relax, play, explore, and release all the trappings of modern life.”

In September, Escape Palm Springs officially became BelleVue Oasis. It is no longer a men’s clothing-optional hotel, but will remain a 21-and-over, mid-century modern resort. The lush grounds are what inspired the new name, with senior hotel manager Charles Zalepeski saying once you walk onto the property, “it’s kind of shocking, you don’t expect it to be as beautiful and as big as it is. The pool is beautiful, and the mountain views are ridiculous.”

Casa Cody, the oldest operating hotel in Palm Springs, is under new management by the Casseta Group. Casa Cody was founded in the 1920’s by Hollywood pioneer, Harriet Cody, cousin to the legendary, Buffalo Bill. Renovations are underway in several rooms as well as at the Winters House, an original 1930’s California Ranch House, which was added to the property in 2004.

With the closing of the Terra Cotta Resort, Tuscany Manor is now the go-to destination for adults looking for a clothing-optional experience. The all-suite hotel boasts apartment-style units with one or two bedrooms, plus kitchens and living and dining rooms. There is also an updated flower-filled courtyard, complete with a renovated pool, spa, and picnic area. In another major change, the entire property is now smoke free.

As for the Terra Cotta Resort, it is being renovated and will reopen in the fall of 2020 under a new name.

And if owning an exclusive boutique hotel is the dream of a lifetime, The Old Ranch Inn, a Spanish-style landmark hotel built in Palm Springs in the 1930’s, is available for sale at $2.5 million. 

About Palm Springs Preferred Small Hotels

Palm Springs Preferred Small Hotels is a consortium of independently owned boutique hotels, which are an essential part of this desert resort town’s uncommon culture and economy. From quirky to charming, mid-century modern to clothing-optional, Palm Springs Preferred Small Hotels has got your stay. Follow the fun on Facebook, Instagram, and Pinterest.

Known only as one of Lulu’s sisters, she is forever this close to diving into what one can assume is a refreshing blue pool. She’s the eye catcher on the outside of the white stucco wall that, once inside, keeps the noise from Indian Canyon at bay, and is the only indication that you have arrived at your destination: Dive.

Welcome to Dive. Photo courtesy of Dive Palm Springs

This 11-room boutique hotel “just has a cool, chill vibe to it,” says April Smith, vice president of Mariners Companies, the private equity investment firm that recently purchased Dive.

Smith is what you might call an accidental hotelier. In fact, just about everything about her career has been accidental. At 22, she had no idea what she wanted to do — she’s one of those people who live to learn, but learn best while living. Since you need a paycheck to live, Smith took a job as a receptionist at a mortgage loan company, and once she saw the bottom line, got interested.

Her dad’s advice always stuck with her: “You just need to know a little about a lot.” So, Smith set out to do just that.

“I asked a lot of questions, and I paid a lot of attention,” she says. “I wanted to be part of a lot of things to understand things.”

Upper management took notice, and Smith quickly climbed the ladder to become a top earner. There were twists and turns from there, always upward, and by the time she met Steve Olson, her current business partner, she had learned a little about a lot.

“We all have our own strengths,” Smith explains. “I’m operations, Ron [Millar, their CFO] is numbers, and Steve brings in the capital. All three of us together triangulate a perfect situation.”

Mariners is the parent fund of many smaller businesses under its umbrella. Operating out of Newport Beach, their office is next to a hotel broker who brought them a deal they just couldn’t refuse.

The Fountain Room at Talavera Palm Springs. Photo courtesy of Talavera Palm Springs

That was Talavera, a laidback resort on a quiet street situated between the Palm Springs Tennis Club (home to the upscale dining of Spencer’s) and the bustle of downtown Palm Springs. While Dive’s vibes are Saint Tropez fun in the sun, Talavera is about tranquility. 

An escape from the crowd offering your own secluded private residence, Talavera has an old world Moroccan charm, and feels more like an exotic VRBO than a hotel (although there is a fully-stocked, attended bar in the works just for guests). Many suites have a kitchen or kitchenette, as well as an outdoor spa, so your space is entirely contained. At night, the courtyard is lit by stars and basket lanterns hanging from sturdy tree branches, with just the whisper of rustling leaves and the crackle of the embers from the firepit.

One of Talavera’s pools. Photo courtesy of Talavera Palm Springs

While Talavera has two pools, Dive has only one, and it is magnificent. It’s a Libott pool, originally built in 1954. The property is très ooh la la, with muralist Gabriella Fash’s playful art adorning the walls of Dive’s entryway and fabulous neon divers outside. (Fun fact — in 2019, the original neon was found hidden on the roof. She was lovingly restored, and they named her Lulu. She lives out by that glorious pool, and so she wouldn’t be lonely, they gave her a few sisters, like the one on the exterior wall.)

The property is as intimate as a French kiss. It’s a large rectangle, with the courtyard artfully divided into small gathering spots — a bench wrapped around a large tree, a set piece with a koi pond. There is always space for quiet conversation away from the pool area.

Inside each of the rooms, designer Vanessa Schreiber has created a whimsical world of immersive art, where swirls and murals accent the Christian Lacroix wallpapers. Every item has been hand-picked to melt into its unique design, creating a fun and playful atmosphere that can only be described as joyful.

A colorful room at Dive Palm Springs. Photo courtesy of Dive Palm Springs

Breakfast and lunch are available onsite and can be delivered to you by the pool so you can enjoy the day without having to leave. Dive is located in the residential neighborhood known as Deepwell Estates, one of Palm Springs’ historic neighborhoods filled with $1 million homes. There is a noise ordinance after 10 p.m., however Dive solves that problem with a soundproof room where you and your friends can party until the wee hours and disturb nary a soul.

While both Dive and Talavera are 21+ with 11 suites, Smith says they are adding a third and much larger property to their portfolio that will be perfect for families — and will also be Smith’s first complete remodel. Because the deal hasn’t quite closed, I can only tell you that the hotel started out in 1958 as a weekend hangout for celebrities like Nancy Sinatra, Elvis, and the Rat Pack, and had a very iconic name. In later years, it was purchased and operated by a national brand, and while it’s a very nice hotel, it’s still a chain. Smith intends to inject personality back into the 130-room resort.

 Considering that she now knows a lot more than a little about the hotel industry, we’re giddy about the possibilities. 

The spirit of optimism is alive and well in Palm Springs. 

“While the sunshine, heated pools, and stellar attractions make the city a destination for people looking for relaxation and adventure alike, the pandemic has changed Palm Springs’ visitor profile considerably,” Michael Green, chair of the Desert Gay Tourism Guild and Palm Springs Preferred Small Hotels, said. “Visitors from Europe are not coming as frequently as in previous years, and Canadians, who typically help boost the Coachella Valley’s economy, didn’t start returning until November.”

That said, the number of visitors overall exceed those of pre-covid days, and since June 2020, the vast majority of travelers have been domestic. Let’s dive into the reasons why.

Beautiful flowers in bloom. Photo credit: Kathy Condon

Feeling Safe on the Road

With the pandemic ongoing, many people feel safer planning a road trip with their family instead of getting on an airplane or cruise ship. San Diego, Los Angeles, Las Vegas and Phoenix are no more than a 3.5-hour road trip away from Palm Springs, and even people from the San Francisco Bay Area can drive here within a day. For those in the northwest, they can turn Palm Springs into a road trip destination, making leisurely stops to see sights along the way. Road trippers not only pack their comfort items, but pets are welcome in Palm Springs, so Fifi and Brutus can come along for the ride, too.

Art at the Palm Springs International Airport. Photo credit: Kathy Condon

Direct Flights to Palm Springs

For travelers who do choose to fly, the Palm Springs International Airport is easy to navigate, just five minutes from downtown Palm Springs, and welcomes direct flights from many U.S. cities. Major airlines are always adding direct routes to Palm Springs, and new carriers are building the city into their business plans. According to Daniel Meier, Palm Springs International Airport’s deputy director of aviation, marketing, and air service, arrivals are up nearly 25 percent at the airport. 

Professional Mobility

When people first couldn’t go into the office to work, they came up with innovative ways to get their jobs done. Zoom allowed them to connect with colleagues and customers from anywhere with WiFi, and Palm Springs became a choice workcation destination. “With the ability to work remotely, we noticed a trend that people were taking advantage of the opportunity to stay longer,” Joyce Kiehl, director of communications for Visit Greater Palm Springs, said.

A Change of Residence

Palm Springs was one of the epicenters of the 2021 summer real estate boom, as harsh northeastern winters and being stuck inside brought to mind visions of sitting under a palm tree near the pool, conducting business meetings on Zoom. Robert Hunt, manager of Alcazar Palm Springs, said he has noticed that “many of our guests are staying here while looking for property.” Bob Deck, an agent with Town Real Estate, has found that people interested in buying homes in Palm Springs are “tired of the traffic in the bigger cities. They are looking for ways to take their commute time and turn it into family time.” 

A couple explores Palm Springs by bike. Photo credit: Visit Palm Springs

What Does the Data Show?

Things are looking up in Palm Springs, with hoteliers and retailers seeing a 23 to 25 percent increase in business in November, compared to the same month a year earlier. Jeff Witthuhn, owner of downtown gift shop Peepa’s, said he’s seeing “many more customers are coming from the East Coast,” while Kim Galland, owner of the women’s accessory store Kimbals, attributes her growth to previous customers who are delighted to be out in the world shopping.

In October, the city reported that transit occupancy tax collection increased almost 45 percent over 2020. Randy Garner, marketing manager for the Palm Springs Board of Tourism, noted that most events and conferences were canceled in the fall and winter of 2020, and the recent success of the 2021 Palm Springs Festival of Lights Parade illustrates people are ready to get out there and enjoy the many aspects of our welcoming community, including new public art and restaurants.

Inside Gigi’s Restaurant. Photo credit: Kathy Condon

Thriving is a word that best describes Palm Springs. Remodeling of stores, the upgrading and restoration of our hotels, and additional direct flights are making our ever-changing desert community a destination that encourages visitors to come back again and again. What are you waiting for? Make a reservation through Palm Springs Preferred Small Hotels to see this fabulous city for yourself.

Palm Springs, California, is a tourist destination, welcoming millions of visitors every year from around the world. There are dozens of boutique hotels catering to all types of travelers — architectural aficionados, party animals, wellness-minded yogis — but what really stands out are the hoteliers.