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Palm Springs Welcomes its Newest Boutique Hotel Owners

In Palm Springs, change is in the air. Several of Palm Springs Preferred Small Hotels are now under new ownership, with each property undergoing its own unique transformation.

The Talavera in Palm Springs has new owners and upgrades.

One example is the Talavera Palm Springs. Formerly known as The Rossi, this 11-suite property has undergone a name change, as well as several upgrades, including new furniture in the rooms.

“We’re bringing in a professional landscaper and arborist to help us enhance the tropical vibe so it’s more immersive, but manicured and lush,” co-owner April Smith says. “We’re also reworking some of the space here so there is a community fire pit and private bar for the guests.”

The Desert Paradise, a clothing optional resort catering to gay men in Palm Springs.

The Desert Paradise is keeping its name and staying as a men’s clothing-optional resort, but has given makeovers to all 12 of its rooms, and improved on the continental breakfast offered to guests. Future plans may also include adding kitchenettes to rooms, so guests who stay for several weeks can cook for themselves when the mood strikes.

The hotel is a “gem, with so much opportunity,” general manager Charles Zalepeski says. “I want it to feel like people are visiting family, a place where they feel comfortable and right at home. It’s a place where everything’s going to be taken care of, from start to finish.”

The iconic Willows Inn was purchased in 2020 by Ron Burkle.

The Willows Historic Palm Springs Inn is starting a new chapter in its storied history. The luxury 8-room hotel was purchased last year by investor Ron Burkle, the majority owner of the Soho House members’ clubs. The Willows has long been a must-visit for politicians and celebrities alike — Albert Einstein and Shirley Temple were among the hotel’s frequent guests.

La Maison

La Maison, under new ownership, still offers romantic privacy.

Also under new ownership is La Maison, which changed hands in the fall. This 13-room hotel still offers a touch of France in the heart of Palm Springs, with its European decor, delicious continental breakfasts, and lovely, flower-filled gardens.

 

About Palm Springs Preferred Small Hotels

Palm Springs Preferred Small Hotels is a consortium of independently owned boutique hotels, which are an essential part of this desert resort town’s uncommon culture and economy. From quirky to charming, mid-century modern to clothing-optional, Palm Springs Preferred Small Hotels has got your stay. Follow the fun on Facebook, Instagram, YouTube and Pinterest.

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Orbit In: A true blast from the past

A mid-century modern couch in front of a large window in the Rat Pack room at Orbit In Palm Springs

The Orbit In embraces its mid-century modern roots, wowing guests with its retro furnishings, lively pool area, and — of course — those irresistible Orbitinis, served every night during happy hour.

During their second stay at the Orbit In, husband and wife Kevin Miller and Jinny Park had the place all to themselves, and as they sat outside, looking up at the sky, they started talking about their dream of selling everything in order to buy and run the hotel.

Orbit In owners, Kevin Miller and Jinny Park

“Right then, a huge shooting star went across, and we made a wish,” Kevin said. “Three years later, we bought it. We are guests who ended up buying the hotel, and we try to run it from a guest perspective.”

The Orbit In is a mid-century modern hotel built in 1957, purchased by Kevin and Jinny in October 2007. Guests spend their days gathering around the Boomerang Bar, beating the heat in the pool and under the misters, enjoying Orbitinis during happy hour, and taking advantage of cruisers they can take around the neighborhood.

“It kind of feels like a hotel, but it also feels like you’re coming to someone’s house,” Kevin said. “It splits the difference there. We see a lot of repeat guests, and that’s just terrific.”

Although he is always improving the hotel, Kevin listens to his guests who like the retro vibe and want things to stay exactly the way they are.

“They always say, ‘Don’t change anything,'” he said. “They love it the way it is. They really like the staff. Everyone is personable and knows them by name, and they feel at home here.”

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The Del Marcos Hotel: A historic landmark that feels new

It’s the property that launched the solo career of one of Palm Springs’ most influential and innovative architects.

The Del Marcos Hotel was designed by the famed William F. Cody in 1947, his first independent commission in Palm Springs. This 17-room hotel boasts cutting-edge architecture from the height of the mid-century modern movement, using native stone and redwood. The Del Marcos became an official historic landmark in 2012, decades after it earned Cody a design award from the American Institute of Architects.

The hotel retains the spirit of the 1950s and 1960s, with retro furnishings and decor welcoming guests as they enter the lobby. The restored rooms with remodeled showers are clean and spacious, surrounding the property’s inviting saltwater pool and fire pits. It is an adults only hotel, with complimentary breakfast, beach cruisers, and happy hour. Dogs are allowed in some of the rooms, and pets are treated to bones and toys upon check in.

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A Second Act in Palm Springs

Palm Springs, California, is a tourist destination, welcoming millions of visitors every year from around the world. There are dozens of boutique hotels catering to all types of travelers — architectural aficionados, party animals, wellness-minded yogis — but what really stands out are the hoteliers. 

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The Accidental Hotelier

Known only as one of Lulu’s sisters, she is forever this close to diving into what one can assume is a refreshing blue pool. She’s the eye catcher on the outside of the white stucco wall that, once inside, keeps the noise from Indian Canyon at bay, and is the only indication that you have arrived at your destination: Dive.

Welcome to Dive. Photo courtesy of Dive Palm Springs

This 11-room boutique hotel “just has a cool, chill vibe to it,” says April Smith, vice president of Mariners Companies, the private equity investment firm that recently purchased Dive.

Smith is what you might call an accidental hotelier. In fact, just about everything about her career has been accidental. At 22, she had no idea what she wanted to do — she’s one of those people who live to learn, but learn best while living. Since you need a paycheck to live, Smith took a job as a receptionist at a mortgage loan company, and once she saw the bottom line, got interested.

Her dad’s advice always stuck with her: “You just need to know a little about a lot.” So, Smith set out to do just that.

“I asked a lot of questions, and I paid a lot of attention,” she says. “I wanted to be part of a lot of things to understand things.”

Upper management took notice, and Smith quickly climbed the ladder to become a top earner. There were twists and turns from there, always upward, and by the time she met Steve Olson, her current business partner, she had learned a little about a lot.

“We all have our own strengths,” Smith explains. “I’m operations, Ron [Millar, their CFO] is numbers, and Steve brings in the capital. All three of us together triangulate a perfect situation.”

Mariners is the parent fund of many smaller businesses under its umbrella. Operating out of Newport Beach, their office is next to a hotel broker who brought them a deal they just couldn’t refuse.

The Fountain Room at Talavera Palm Springs. Photo courtesy of Talavera Palm Springs

That was Talavera, a laidback resort on a quiet street situated between the Palm Springs Tennis Club (home to the upscale dining of Spencer’s) and the bustle of downtown Palm Springs. While Dive’s vibes are Saint Tropez fun in the sun, Talavera is about tranquility. 

An escape from the crowd offering your own secluded private residence, Talavera has an old world Moroccan charm, and feels more like an exotic VRBO than a hotel (although there is a fully-stocked, attended bar in the works just for guests). Many suites have a kitchen or kitchenette, as well as an outdoor spa, so your space is entirely contained. At night, the courtyard is lit by stars and basket lanterns hanging from sturdy tree branches, with just the whisper of rustling leaves and the crackle of the embers from the firepit.

One of Talavera’s pools. Photo courtesy of Talavera Palm Springs

While Talavera has two pools, Dive has only one, and it is magnificent. It’s a Libott pool, originally built in 1954. The property is très ooh la la, with muralist Gabriella Fash’s playful art adorning the walls of Dive’s entryway and fabulous neon divers outside. (Fun fact — in 2019, the original neon was found hidden on the roof. She was lovingly restored, and they named her Lulu. She lives out by that glorious pool, and so she wouldn’t be lonely, they gave her a few sisters, like the one on the exterior wall.)

The property is as intimate as a French kiss. It’s a large rectangle, with the courtyard artfully divided into small gathering spots — a bench wrapped around a large tree, a set piece with a koi pond. There is always space for quiet conversation away from the pool area.

Inside each of the rooms, designer Vanessa Schreiber has created a whimsical world of immersive art, where swirls and murals accent the Christian Lacroix wallpapers. Every item has been hand-picked to melt into its unique design, creating a fun and playful atmosphere that can only be described as joyful.

A colorful room at Dive Palm Springs. Photo courtesy of Dive Palm Springs

Breakfast and lunch are available onsite and can be delivered to you by the pool so you can enjoy the day without having to leave. Dive is located in the residential neighborhood known as Deepwell Estates, one of Palm Springs’ historic neighborhoods filled with $1 million homes. There is a noise ordinance after 10 p.m., however Dive solves that problem with a soundproof room where you and your friends can party until the wee hours and disturb nary a soul.

While both Dive and Talavera are 21+ with 11 suites, Smith says they are adding a third and much larger property to their portfolio that will be perfect for families — and will also be Smith’s first complete remodel. Because the deal hasn’t quite closed, I can only tell you that the hotel started out in 1958 as a weekend hangout for celebrities like Nancy Sinatra, Elvis, and the Rat Pack, and had a very iconic name. In later years, it was purchased and operated by a national brand, and while it’s a very nice hotel, it’s still a chain. Smith intends to inject personality back into the 130-room resort.

 Considering that she now knows a lot more than a little about the hotel industry, we’re giddy about the possibilities. 

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Palm Springs Welcomes New Boutique Hotels In 2022

From the boldly chic Cheetah Hotel to the artsy Fleur Noire, visitors to Palm Springs now have even more options for boutique hotels.

“We are delighted to welcome these new hotels and their owners to Palm Springs,” Michael Green, owner of the Triangle Inn and chair of Palm Springs Preferred Small Hotels, said. “They bring such creative vision and energy. And now visitors will have even more fabulous places to stay.” 

A room at the Tiki Hotel. Photo courtesy of Tiki Hotel

Husband and wife team Tracy Turco and Jerry Turco have revamped and renewed three mid-century modern Palm Springs properties, all within a few blocks of each other. Their first project, the 8-room Art Hotel at 1339 N. Indian Canyon Dr., is vibrant and colorful, with the works of local artists on display across the grounds and a large outdoor mural by Damon Johnson greeting guests. Next, they transformed the former Carlton Hotel at 1333 N. Indian Canyon Dr. into the 11-room Tiki Hotel, a Polynesian paradise with ukuleles in every suite and a gift shop with necessities for every Palm Springs vacation. 

A Cheetah Hotel bedroom. Photo courtesy of The Cheetah Hotel.

Their latest property is the 12-room Cheetah Hotel at 354 E. Stevens Rd., featuring a black and yellow color scheme and cheetah icons designed by Tracy (she picks out or creates all of the wallpaper, linens, and furniture for the Turco hotels). All of the rooms are just steps away from the courtyard pool and separate spa, and $10 from each booking goes to the Cheetah Conservation Fund.

“What I love most about Palm Springs is nature’s beauty,” Tracy said. “I love the sunsets, love the mountains with the palm trees, and all of the fruited trees.” While walking around town, Tracy loves to stop and take in the “gorgeous flowers in full bloom all year round,” she added. “The beautiful bougainvillea makes it like you’re living in technicolor. It’s just magical.”

A room at the Descanso Resort. Photo courtesy of Descanso Resort.

At the new Descanso Resort, it’s all about that indoor/outdoor living. This men’s resort, formerly the East Canyon Resort & Spa, is the brother property to the Santiago, and provides the same luxe accommodations. Located at 288 E. Camino Monte Vista, the hotel underwent a total transformation, with all guest rooms and areas undergoing renovations. The rooms are equipped with new furniture, high-end linens and bedding, and Gilchrest & Soames luxury bath products. The pampering starts as soon as guests arrive — at check in, a snack bag is provided, and complimentary food and beverages are available in the cantina; a continental breakfast and poolside lunch is also offered. The private grounds feature native plants, a heated pool and spa, day beds, and a garden shower.

A beautiful mural at Fleure Noire. Photo courtesy of Fleur Noire

The Fleur Noire at 1555 N. Indian Canyon Dr. offers an eclectic mix of 21 casitas, bungalows, and suites, each one with its own distinct design — and a refrigerator that is stocked daily with complimentary water. There are stunning floral wall murals by artist Louise Jones (a.k.a. Ouize) on display across the property, and guests can lounge by the heated pool and multiple fire pits or in the club house, which has a communal pantry and working and dining areas. La Boisson, a speakeasy champagne and rosé bar, is opening later this spring.

An Azure Sky bedroom. Photo courtesy of Azure Sky

Azure Sky, a 14-room luxury hotel at 1661 S. Calle Palo Fierro, is set to open in the early spring, and is already causing a stir. Originally built in 1959, new owners Acme Hospitality and Eastern Real Estate have lovingly restored the property, bringing in vintage lighting and custom woodwork to dazzle guests. Most of the rooms have private patios with hammocks and kitchenettes, with built-in beds, stone tile flooring, and mid-century modern inspired design accents. The lounge boasts a premium cocktail bar, and outside, there’s a sparkling pool, fire pits, two courtyards, and a large hot tub that can hold up to 25 people. 

Whether it’s for a weekend getaway, a romantic retreat, or a long much-needed workcation that’s not too far from home, there’s a small boutique hotel waiting for you in Palm Springs with just the vibe you crave.

About Palm Springs Preferred Small Hotels

Palm Springs Preferred Small Hotels is an association of independently owned boutique hotels, which are an essential part of this desert resort town’s uncommon culture and economy. From quirky to charming, mid-century modern to clothing-optional, Palm Springs Preferred Small Hotels has got your stay. Subscribe to our Monthly e-Newsletter, Boutiquely Palm Springs. From tips on what to do, see and eat in Palm Springs, to interviews with hoteliers, it’s the insider’s guide to everything great about Palm Springs and its iconic boutique hotels. Follow the fun on Facebook, Instagram, YouTube, and Pinterest.

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Visitors Flock To Palm Springs

The spirit of optimism is alive and well in Palm Springs. 

“While the sunshine, heated pools, and stellar attractions make the city a destination for people looking for relaxation and adventure alike, the pandemic has changed Palm Springs’ visitor profile considerably,” Michael Green, chair of the Desert Gay Tourism Guild and Palm Springs Preferred Small Hotels, said. “Visitors from Europe are not coming as frequently as in previous years, and Canadians, who typically help boost the Coachella Valley’s economy, didn’t start returning until November.”

That said, the number of visitors overall exceed those of pre-covid days, and since June 2020, the vast majority of travelers have been domestic. Let’s dive into the reasons why.

Beautiful flowers in bloom. Photo credit: Kathy Condon

Feeling Safe on the Road

With the pandemic ongoing, many people feel safer planning a road trip with their family instead of getting on an airplane or cruise ship. San Diego, Los Angeles, Las Vegas and Phoenix are no more than a 3.5-hour road trip away from Palm Springs, and even people from the San Francisco Bay Area can drive here within a day. For those in the northwest, they can turn Palm Springs into a road trip destination, making leisurely stops to see sights along the way. Road trippers not only pack their comfort items, but pets are welcome in Palm Springs, so Fifi and Brutus can come along for the ride, too.

Art at the Palm Springs International Airport. Photo credit: Kathy Condon

Direct Flights to Palm Springs

For travelers who do choose to fly, the Palm Springs International Airport is easy to navigate, just five minutes from downtown Palm Springs, and welcomes direct flights from many U.S. cities. Major airlines are always adding direct routes to Palm Springs, and new carriers are building the city into their business plans. According to Daniel Meier, Palm Springs International Airport’s deputy director of aviation, marketing, and air service, arrivals are up nearly 25 percent at the airport. 

Professional Mobility

When people first couldn’t go into the office to work, they came up with innovative ways to get their jobs done. Zoom allowed them to connect with colleagues and customers from anywhere with WiFi, and Palm Springs became a choice workcation destination. “With the ability to work remotely, we noticed a trend that people were taking advantage of the opportunity to stay longer,” Joyce Kiehl, director of communications for Visit Greater Palm Springs, said.

A Change of Residence

Palm Springs was one of the epicenters of the 2021 summer real estate boom, as harsh northeastern winters and being stuck inside brought to mind visions of sitting under a palm tree near the pool, conducting business meetings on Zoom. Robert Hunt, manager of Alcazar Palm Springs, said he has noticed that “many of our guests are staying here while looking for property.” Bob Deck, an agent with Town Real Estate, has found that people interested in buying homes in Palm Springs are “tired of the traffic in the bigger cities. They are looking for ways to take their commute time and turn it into family time.” 

A couple explores Palm Springs by bike. Photo credit: Visit Palm Springs

What Does the Data Show?

Things are looking up in Palm Springs, with hoteliers and retailers seeing a 23 to 25 percent increase in business in November, compared to the same month a year earlier. Jeff Witthuhn, owner of downtown gift shop Peepa’s, said he’s seeing “many more customers are coming from the East Coast,” while Kim Galland, owner of the women’s accessory store Kimbals, attributes her growth to previous customers who are delighted to be out in the world shopping.

In October, the city reported that transit occupancy tax collection increased almost 45 percent over 2020. Randy Garner, marketing manager for the Palm Springs Board of Tourism, noted that most events and conferences were canceled in the fall and winter of 2020, and the recent success of the 2021 Palm Springs Festival of Lights Parade illustrates people are ready to get out there and enjoy the many aspects of our welcoming community, including new public art and restaurants.

Inside Gigi’s Restaurant. Photo credit: Kathy Condon

Thriving is a word that best describes Palm Springs. Remodeling of stores, the upgrading and restoration of our hotels, and additional direct flights are making our ever-changing desert community a destination that encourages visitors to come back again and again. What are you waiting for? Make a reservation through Palm Springs Preferred Small Hotels to see this fabulous city for yourself.

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Boutiquely Palm Springs: Video Tour of The Monkey Tree Hotel

Take a video tour of The Monkey Tree Hotel! This classic mid-century modern hotel is a Palm Springs time capsule.  Perfectly restored with meticulous attention to detail by owners Kathy and Gary Friedle, who preserved the original architecture and furnishings. Kathy’s background in architecture and design shows in every detail. If you love mid-century design, you will love this tour.

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New Boutique Hotels Make a Splash in Palm Springs

From The Weekend to the newly-expanded Willows Historic Palm Springs Inn, the hotel landscape of Palm Springs is changing.

There’s never been a more exciting time to visit a Palm Springs boutique hotel and cast off winter’s gloom.

Several hotels, including The Weekend Palm Springs, are now open and welcoming guests, while timeless favorites, like The Willows Historic Palm Springs Inn, have recently expanded. At the Desert Riviera and Hotel California, there’s even a brand new owner.

Two new hotels — The Weekend Palm Springs and Tuscany Manor — both have roots in Palm Springs, as they were built in the 1970s. A newly renovated 10-suite hotel, The Weekend offers sophisticated mid-century modern furnishings. The living rooms are spacious, the bathrooms have rain showers and L’Occitane toiletries, and the private patios are made for relaxation, with lounge chairs and fountains. In the morning, a complimentary breakfast is delivered to guests.

“What people really love is the space and attention to detail,” owner Mark Hermann says.

The Willows Historic Palm Springs Inn has long been one of Palm Springs’ most legendary properties, originally serving as a private getaway for a Los Angeles millionaire in the 1920s. For years, this graceful hotel had only eight guest rooms, but the property doubled in size when it was joined with the nine-room Bishop House. Guests can travel between both buildings via footpaths.

“The Willows is a confection of the past,” owner Tracy Conrad says. “It recreates a more gracious and lovely time in two twin historic homes which have hosted luminaries, dignitaries, scientists, and royalty.”

Neil Mehta is the newest hotelier in Palm Springs, having purchased the Desert Riviera and Hotel California in January. Mehta comes to the desert with a background in real estate development, and experience in the hospitality industry — he owns a hotel in Newport Beach. Consistency is important to Mehta, and he does not plan on making any major changes to his popular hotels.

“That was the most critical element of our purchase, to ensure that guests did not feel a thing,” Mehta says.

He will add fun new amenities, like movies by the pool at the Desert Riviera and giving guests access to both properties. Mehta has long been enamored with Palm Springs, and can’t wait to get settled.

“I am a big fan of the city of Palm Springs and of the culture that has always embraced diversity,” Mehta says. “I’m excited to be part of it, to grow our business, and to provide positive experiences for guests.”

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Take A Virtual Tour Of The Fabulous Límon Palm Springs

The huge sparkling pool in the back of Limón Palm Springs boutique hotel in Palm Springs, California

It’s always sunny at Limón Palm Springs, a gorgeous mid-century modern retreat. Learn more about this boutique hotel with owners Tim and Amy Brinkman.

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