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Tracy Turco Is Taking Palm Springs By Storm

Tracy Turco is painting the town red … and orange, yellow, blue, green, and purple.

The colorful owner of The Art Hotel, The Tiki Hotel, and The Cheetah Hotel, Tracy is also a designer, artist, and entrepreneur. Along with her husband, real estate developer Jerry Turco, Tracy has spent the last few years leaving her mark on Palm Springs’ hotel scene, transforming old properties and bringing them back to life.

“I do the soup to nuts,” Tracy says, and it’s true — she selects all of the decor, furnishings, flooring, and paint at their hotels, and has created designs for wallpaper, bedding, clocks, and stools. Tracy is known for embracing bright colors and pattern play, and takes inspiration from all things Palm Springs.

The Tiki Hotel at twilight. Photo courtesy of Tracy Turco

“What I love most about Palm Springs is nature’s beauty,” Tracy says. “I love the sunsets, love the mountains with the palm trees, and all of the fruited trees. You can pick grapefruit and figs from your backyard, and while walking and taking hikes, you see all of these gorgeous flowers in full bloom all year round. The beautiful bougainvillea makes it like you’re living in technicolor. It’s just magical.”

Before heading out west, Tracy lived in New York, where she studied at the New York School of Interior Design; launched the brands SalonTea, Tea&Co., and Tracy Stern Shoes; and wrote two books, Tea For You and Tea Party. Tracy has always been a tea connoisseur, and enjoyed creating tea blends and opening tea rooms in Manhattan, Paris, and Dubai. Her SalonTea outlet in New York was at the City Club Hotel, and this gave Tracy a behind-the-scenes look at what it’s like to operate a boutique hotel. 

“I always wanted to run a bed and breakfast as a little girl,” she says. “That’s why I started my tea parties — to give someone a beautiful experience.”

A peek inside The Cheetah Hotel. Photo courtesy of Tracy Turco

Tracy first fell in love with Palm Springs during visits from New York, when she would fly in and spend the night at a hotel before driving to her geodesic dome in Joshua Tree. Tracy and Jerry spent more time here together on their honeymoon, and he liked it so much that they decided to start a business in the city. 

“Everyone here is so inviting and friendly, and I love the support of our community,” Tracy says. “The community has been nothing but gracious to all of our ventures and endeavors.”

When Tracy isn’t busy at one of their properties, she’s at home conducting research, trademarking her logos and designs, and selling her designs on Society6. The Turcos have purchased an old apartment complex that they are turning into an Art Deco-themed hotel, and they are hard at work developing their passion project: the Modernism Museum. The museum will offer guests an interactive and immersive experience, showcasing collections of mid-century modern kitsch, art, and memorabilia, along with a bowling alley, roller rink, and pizza place.

The Art Hotel’s pool. Photo courtesy of Tracy Turco

Tracy has also started an entrepreneurial group for women, where members can share tips and tricks and offer support for one another as they start or grow their businesses. 

“It’s important to share and give back,” Tracy says. “There’s a lot of fear, and people don’t know how to get from the concept to fruition.” 

Every day at work is different for Tracy, but one thing is constant: she brings her 8-month-old daughter with her to their hotels, where she watches as her mom hangs drapes and picks out paint colors. 

“I hope she sees what I do and grows up to be creative and an entrepreneur,” Tracy says.

Tracy Turco having fun at the Tiki Hotel. Photo credit: Catherine Garcia

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Orbit In: A true blast from the past

A mid-century modern couch in front of a large window in the Rat Pack room at Orbit In Palm Springs

The Orbit In embraces its mid-century modern roots, wowing guests with its retro furnishings, lively pool area, and — of course — those irresistible Orbitinis, served every night during happy hour.

During their second stay at the Orbit In, husband and wife Kevin Miller and Jinny Park had the place all to themselves, and as they sat outside, looking up at the sky, they started talking about their dream of selling everything in order to buy and run the hotel.

Orbit In owners, Kevin Miller and Jinny Park

“Right then, a huge shooting star went across, and we made a wish,” Kevin said. “Three years later, we bought it. We are guests who ended up buying the hotel, and we try to run it from a guest perspective.”

The Orbit In is a mid-century modern hotel built in 1957, purchased by Kevin and Jinny in October 2007. Guests spend their days gathering around the Boomerang Bar, beating the heat in the pool and under the misters, enjoying Orbitinis during happy hour, and taking advantage of cruisers they can take around the neighborhood.

“It kind of feels like a hotel, but it also feels like you’re coming to someone’s house,” Kevin said. “It splits the difference there. We see a lot of repeat guests, and that’s just terrific.”

Although he is always improving the hotel, Kevin listens to his guests who like the retro vibe and want things to stay exactly the way they are.

“They always say, ‘Don’t change anything,'” he said. “They love it the way it is. They really like the staff. Everyone is personable and knows them by name, and they feel at home here.”

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The Inn at Palm Springs: It’s all about timing

A photo of Paul Kurdian and Sam McDermott

Paul Kurdian and Sam McDermott started their married life off with a bang.

While they were dating, the couple imagined one day starting a business together, and the opportunity arrived on the morning after their wedding.

“On our way to Sunday brunch at my brother’s house, Paul received a call from a former client who had owned another hotel he sold for her,” Sam said. “She told Paul she was ready to retire completely and called to see if he could help with the sale of this hotel. We decided to purchase it ourselves, and nearly eight months later, we began our journey, and the rest is history!”

There were several things about the 18-room property in Palm Springs that appealed to Paul, a real estate broker with corporate experience in operations and management, and Sam, who has a background in strategy, marketing, and business development. The timing was “pretty remarkable,” Sam said, especially since she had once “flirted” with the idea of buying a hotel, and owning one was something Paul had always dreamed about.

“How this came about was surreal because we wanted to extend our life partnership in a new and exciting way,” Sam said. “Many newlyweds have children within their first year of marriage — we gave birth to a new business.”

The hotel was in need of some serious sprucing up, and Sam and Paul started by removing “anything old and outdated.” They replaced “everything that guests could see and touch,” and added conveniences like Qi wireless charging stations in every room. 

All of the carpeting was ripped out, new flooring was installed, and each room now has its own air conditioning and heating unit. The walls are covered with fresh paint, the rooms are filled with new furniture, beds, linens, and towels, and the pool is surrounded by colorful umbrellas and loungers. Perhaps the biggest change Sam and Paul made was giving the property a new name: The Inn at Palm Springs.

“Inn at Palm Springs is the very first property you see on your way into Palm Springs on Highway 111,” Sam said. “We like to tell people we are the Gateway to Palm Springs. When you visit, you’ll see a happy and colorful vibe throughout the property.”

The hotel is dog-friendly — Sam and Paul’s own pup, Gus, lives with them on-site — and able to host small groups for special occasions. 

“We’ve had several guests tell us they plan to come back with a group and take over the inn,” Sam said. “We find joy in helping our guests create great memories with their friends and family, and we look forward to hosting more intimate gatherings in the future.”

Because Paul and Sam have both traveled so extensively for work and fun, they came into this with a clear vision for their hotel: It had to be comfortable, clean, and private, a space where guests felt welcome the instant they stepped onto the property and left feeling they had a positive experience that was an excellent value. The effusive response they have received from patrons shows they accomplished what they set out to do.

“We’ve been very grateful for the wonderful guests who have stayed with us,” Sam said. “It is the positive feedback we receive from guests that keeps us motivated each day.”

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The Cole Hotel in Palm Springs Showcases Technology

A fun yellow and white striped umbrella offers shade by the pool at The Cole Hotel in Palm Springs, California

The Cole Hotel and Courtyard

It is time to pack your bags and head to Palm Springs and the fabulously restored retro hotel called The Cole. Locals drop by on weekends for their fabulous brunches.  Even celebrities are starting to discover it, so make your reservations while you still can.

The Cole Hotel Sign

A getaway to Palm Springs offers some spectacular views. By plane, you see the windmills scattered on the Coachella Valley floor. If you are driving in with your convertible top-down, you pass the miles of windmills standing there like soldiers guarding the valley.

Whether arriving by taxi or convertible, The Cole, located on the northernmost end of Palm Springs on Highway 111, is waiting to provide you with every comfort you were dreaming of for your escape from the city.

The Cole Hotel Inviting Entrance

With the soothing sound of the entryway water fountain and the 50s and 60s vibes radiating everywhere from the colorful courtyard, it is easy to start to relax into the casual and fun style that awaits you.

The Cole Hotel Registration and Bar Area.

Gone is the big registration desk one has come to expect. There is no need for one since all your information is already safely guarded in the hotel’s new online registration system. The bartender or the assigned person to check you in will be there to greet you and hand you your card key.

The Cole Hotel Welcome Package

A welcome gift awaits you. Protected by a see-through bag are a mask, sanitizer, and most importantly, a barcode that will help you ease into your lifestyle during your stay. Contained on the barcode are the WIFI password and instructions on running all the appliances in your room. Perhaps, even more importantly, are the food/drink and minibar menus and the pool and open bar hours.

The Cole Hotel Welcome Beverage

Thirsty after your journey? No problem. At the registration desk, cocktails are waiting for you, along with a non-alcoholic drink if you want. Try something new like their cocktails served in a can. Many visitors have decided to take this tasty alternative to a traditional cocktail home with them.

The Cole is a dog-friendly hotel. Since you registered online, they already know the name of your dog. Their pet gift pack includes a “Pet Relief Map” of the grounds with a bag. However, we think your dog will be most pleased with the treat.

The Cole Hotel Art Décor Rooms

With the sun shining and key in hand, it is time to wander up to your room.

Opening the brightly colored door reveals a well-appointed space with contemporary art and sleek furnishings. The high-end linens were carefully selected and their luxurious will make you feel like you are an extraordinary person, indeed.

The Cole Hotel Partnership with Biscuit and Counter

With no full-time chef at present, The Cole developed a partnership with Biscuit and Counter, a new business known for its exquisite, melt-in-your-mouth biscuits. When you stay here Thursday through Sunday, you can order some of these tempting biscuits in a variety of ways. They are so good; you will more likely find locals stopping in for their brunch specials.

The Cole Hotel Swimming Pool and Spa

The Cole’s Manager, David Smith, takes immense pride in his staff. He remarked, “I have an incredible staff, and they have been crossed trained so anyone can handle any request you might have during your relaxing stay.”

“Hopefully, we had handled the little details before you arrived, for your room has been inspected at least three times. But if we missed something, all you have to do is ask.”

The Cole Hotel Manager David Smith

If you didn’t met David earlier, he is sure to wander over while you are sitting by the pool sipping your cocktail. David’s pride in this property is evident with every word he utters. “I have been so fortunate because I have been here from the very beginning. To see it transformed to the vision the owner had has been one of the most extraordinary chapters of my life.”

What are you waiting for? Go online and reserve your room. Yes, we expect to fill up during the summer too, so the sooner you make your travel plans, the better.  There is so much to explore in Palm Springs. However, if you decide you just want to stay by the pool, we have you covered.

We forgot to mention that the Cole shows movies by the pool too. Since it 21 plus hotel, they are not planning on showing any cartoons.

See you soon.

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Take A Virtual Tour Of The Fabulous Límon Palm Springs

The huge sparkling pool in the back of Limón Palm Springs boutique hotel in Palm Springs, California

It’s always sunny at Limón Palm Springs, a gorgeous mid-century modern retreat. Learn more about this boutique hotel with owners Tim and Amy Brinkman.

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Ruby Montana’s Coral Sands Inn: Where Magic Happens

When Ruby Montana packed her bags and left Seattle in 2000, it was front page news.

The Seattle Times ran a story about Ruby’s big move, and the fact that she was closing the vintage store she operated for nearly 18 years. “They ran a funny headline,” she said. “‘Montana Leaves Washington for California.'”

The same quirky treasures that filled the shelves in her store are now on display at Ruby Montana’s Coral Sands Inn, a pink, whimsy place to rest your head. As an added bonus, guests are welcome to purchase any of the collectibles on display.

“I’m more of a kitschy experience, as opposed to pure hospitality or pure mid-century,” Ruby said. “I think the Coral Sands has a sense of humor that is built-in as a result of some of that. It’s a precious little jewel of a place tucked into Las Palmas.”

The Coral Sands was built for the L.A. Rams in 1952, and has six rooms, a nine-foot pool, and a “warm, kind of embracing” atmosphere. Ruby also has small rescue dogs, and several guests have fallen in love with the dogs during their stays and after building relationships, end up adopting them.

“I love everything about this property,” Ruby said. “My favorite room is the Roy Rogers and Dale Evans. It was built with stone and redwood beams; it’s like a lodge. When I stepped foot on the property, I knew immediately I wanted to be part of it. It’s a phenomenal property and works well with my nostalgia; it feels like your grandmother’s lakeside property, on a pool.”

Ruby’s fans from Seattle continue to flock to her hotel, as do return guests from Los Angeles and other environs. She loves having a “fully-integrated life,” where all she has to do is wake up and be where you need to be. “You don’t have to put on a suit and go downtown in a commute,” she said. “My commute is to the kitchen.”

Ruby also loves being around her guests. “It’s required you be a person who enjoys people, and doesn’t have a lot of boundaries,” she said. “I live at my hotel, and my friends tease me that I live in a fishbowl, because you can see in the picture window. My mother used to always say to me, ‘Honey, sometimes I wish you were a little more discerning, is there anyone you don’t like?’ Basically, not many.”

The hotel is seriously special, Ruby says, a “vortex for really incredible things happening.” It’s not unusual for guests to run into people they know, as “coincidences happen here. There’s a certain force that people feel — it’s a very magical place.”

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Korakia Pensione.: A retreat unlike any other

There’s no place like the Korakia Pensione.

The historic property says it “blends the silhouette of Tangier with a whisper of the Mediterranean,” and is the perfect escape. There are two restored historic villas — the Mediterranean Villas and Moroccan Villas — with spacious rooms featuring wood-beamed ceilings, stone showers, balconies, private patios, French doors, and antique and handmade furniture. The Moroccan villa was built in 1924 as a hideaway of Scottish painter Gordon Coutts, who wanted to recreate his earlier life in Tangier.

Guests at Korakia Pensione are treated to outdoor yoga and meditation sessions, hot breakfasts in the Moroccan courtyard, use of books in the library lounge and cruisers to get around town, Moroccan tea service in the afternoon, and vintage movies screened outside at night.

The Moroccan courtyard is filled with fountains, a stone waterfall, olive trees, date palms, citrus, and bougainvillea, and as the sun begins to set, staff light hundreds of candles and lanterns across the property, setting off a magical glow. Massage treatments can be booked in the indoor/outdoor spa lodge or in guest rooms, and the two heated saltwater pools, with views of the San Jacinto Mountains, are open all day and night.

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The Avanti Hotel: Privacy for you — and your pets

At the Avanti Hotel, the guest experience is of utmost importance. Owner Jim Rutledge ensures that he knows where visitors are traveling from and what they enjoy doing, in order to offer recommendations and keep the hotel safe and secure.

Owner Jim Rutledge loves dogs, and goes out of his way to make their stay comfortable — at check in, they receive a bag with a pool towel, sheet for the bed, water bowl, and snacks.

“We very much enjoy having them,” Jim said, adding that hundreds of dogs have stayed at the hotel since its opening. These special guests can be spotted on the Instagram page Dogs of Avanti.

Of course, their owners are also treated well at the Avanti, a 10-room mid-century modern hotel that was built in 1954. There are no resort fees, and guests can take complimentary cruisers for a spin and relax at happy hour and an extended continental breakfast. Because it’s such an intimate hotel, Jim gets to know all of his guests, and he estimates that nearly 50 percent of his patrons are repeats.

“We like to get to know our guests, and where they’re from and what they like to do,” he said. “We get to meet people from all around the world who come here.”

Jim and his brother-in-law purchased the property in the early 2010s, after both took buy outs from their corporate jobs. They started from scratch, even coming up with a new name, and Jim, originally from Seattle, was excited to be in a town he was already familiar with.

“I’ve loved Palm Springs and had been coming here for years,” he said.

For guests who enjoy meeting new people, the pool is a natural gathering place, but there are also hideaways for those who want to have some solo time.

“The rooms have private patios, and you can hang out there and read a book,” Jim said.

One of the Avanti’s biggest draws is its security. There is a locked gate, and Jim has a video doorbell, so he can see who is coming and going and he doesn’t have to let people in who don’t belong.

“I know who is in my hotel,” he said. “We have repeat guests, and single women, who know about the safety factor and they love it. They know that when they come in, the door is locked behind them and no one can come in. I know all of the guests, and people who stay here for two or more nights get to know the other guests, and they all recognize each other.”

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A Second Act in Palm Springs

Palm Springs, California, is a tourist destination, welcoming millions of visitors every year from around the world. There are dozens of boutique hotels catering to all types of travelers — architectural aficionados, party animals, wellness-minded yogis — but what really stands out are the hoteliers. 

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